FTCBI: Trending is key

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Monitoring trends is critical to assessing how effective your blogging performance is. The FT ComMetrics Blog Index is the first step toward developing a standard of metrics everyone can generally agree on. We applied this new standard to blogs from the 500 largest corporations around the globe. Find out more here:

FT ComMetrics Blog Index published
FT ComMetrics Blog Index released: KISS the blog-bride
FT ComMetrics Blog Index: How we found you
FT ComMetrics Blog Index: The winners are
FT ComMetrics Blog Index: Just do it – right

Get updates about the Fall 2009 FT ComMetrics Blog Index FIRST, as well as information about the Spring 2009 index – get on our VIP list by registering now:

Numbers do not tell you much without insight and interpretation. Worse, sometimes the many agencies, measurement experts and social networks all provide conflicting numbers. The key is to look at changes to trends over the longer term, not numbers from a specific time period.

Several ranking mechanisms are used to arrive at the ComMetrics footprint, such as the Google PageRank, Technorati Ranking, Technorati Authority, Yahoo! InLinks – Backlinks and Google Blog Search.

Get more about the trends now
Get the inside scoop about how to interpret these trends by visiting Google PageRank, Technorati Ranking, Technorati Authority, Yahoo! InLinks, Google Blog Search, and the ComMetrics Footprint. In these pages we explain what the trends mean for you.

And no, destroying your rankings is not difficult: all it takes is relentlessly disappointing expectations or making abrupt changes that do not appear logical to others as discussed here:

Find out more about the  FT ComMetrics Blog Index using these links: Leaders by metric, What is top class,
Methodology, Good and best practice, Lessons learned, Trends to watch, Your own index report, Free download: PDF report


Financial Times

How to achieve improvements for the 2010 FT ComMetrics Blog Index
Tips and tricks for improving a blog’s ComMetrics Footprint, as well as the Google PageRank, Technorati Authority, Technorati Ranking, Yahoo! InLinks, Google BlogSearch

Check out the results from the 2009 FT ComMetrics Blog Index