Recently a gung ho client wanted to benchmark his social media efforts right away, but there were some crucial questions we posed that he needed to address before embarking on a benchmarking exercise. Below we share the first set with you. [click to continue…]
ComMetrics, a division of CyTRAP Labs GmbH, focuses on competitive benchmarking and social media analytics (e.g., developing the FT ComMetrics Blog Index – the industry standard for ranking corporate blogs of FT Global 500 and Fortune 500 companies).
Through My.ComMetrics.com, ComMetrics offers its clients the use of web-based software for social media monitoring, including Key Performance Indicators (KPIs). [click to continue…]
Previously in this series we published:
1) Lessons 1 – 4: Starting your blogging off on the right foot (2009-06-03)
2) Lessons 5 – 7: Setting the stage – ready – go (2009-06-03)
3) Lessons 8 – 11: Whatever domain, home you choose – beware (2009-07-08)
4) Lessons 12 – 13: Getting the basic SEO issues right (2009-07-08)
Today we release the last two installments of these tips and lessons. The sixth, and last, post can be read here:
6) Lessons 18 – 20: Improving blogging effectiveness
In this fifth post, the focus is on commitment, authenticity and managing cultural differences carefully. [click to continue…]
Previously in this series we published:
1) Lessons 1 – 4: Starting your blogging off on the right foot (2009-06-03)
2) Lessons 5 – 7: Setting the stage – ready – go (2009-06-03)
Today we release the next two installments of these tips and lessons, the fourth of which can be read here:
4) Lessons 12 – 13: Getting the basic SEO issues right
The final set will come your way August 12:
5) Lessons 14 – 17: Authenticity and quality are key
6) Lessons 18 – 20: Improving blogging effectiveness
Corporate bloggers should follow these lessons to save on resources, money and improve blogging effectiveness. It actually takes little effort but the results are astonishing if you correct r completely avoid these mistakes.
To make sure that you don’t miss any of these upcoming posts, just leave your e-mail here:
[click to continue…]
Imagine your boss has just told you that budget cuts necessitate cutting social media expenses and you might lose your job shortly. In a semi-desperate move you suggest that she give you another three months to show what a difference you can make for the company by revamping the corporate blog.
Can we help? Absolutely! After publishing the 2009 FT ComMetrics Blog Index, which ranks FT Global 500 and Fortune 500 companies’ corporate blogs, we came to the conclusion that it might be helpful to share some of the insights we have gained.
Today we release the first installments of these tips and lessons, the second of which can be read here:
2) Lessons 5 – 7: Setting the stage – ready – go (2009-06-03)
The next set will be published July 8:
3) Lessons 8 – 11: Whatever domain or home you choose – beware
4) Lessons 12 – 13: Getting the basic SEO issues right
The final set will come your way August 12:
5) Lessons 14 – 17: Authenticity and quality are key
6) Lessons 18 – 20: Improving blogging effectiveness
To make sure that you don’t miss any of these upcoming posts, just leave your e-mail here:
[click to continue…]
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