5 critical steps for reputation management

by Urs E. Gattiker on 2010/10/26 · 22 comments 2,864 views

Almost three weeks ago we launched our ComMetrics blog checklist from CyTRAP Labs GmbH with

You can still look forward to

A while back I wrote, Launching a blog – ropes to skip #1: Reputation management, which contained the following five tips:

    1. Know your target group.
    2. Long haul – it is all about serving a need.
    3. Long or short-haul – it is all about branding.
    4. Usability is the key – keep it simple, stupid (KISS).
    5. Post whenever you want.

But since then, I have learned a few things, so here comes an update. [click to continue…]

Corporate blog definition: 4 essentials

by Urs E. Gattiker on 2010/10/05 · 22 comments 2,594 views

While co-moderating the Xing Social Media Measurement group, I discovered that our members’ definitions of social media and social media marketing differ quite a bit. After some extensive discussions in the forum, I tried to summarize the findings.

Still to come in this series:

In this post we focus on issues such as whether weblogs are corporate tools that can help with client relationship management or just confused personal ramblings. [click to continue…]

Webinar: Wie messen Sie den Erfolg – 5 wichtige Schritte für Weblogs

by Urs E. Gattiker on 2010/03/02 · 12 comments 3,115 views

Dieses Webinar fue Unternehmensblogger findet am 18. Maerz 2010 statt.

Corporate Blogs sind das Herzstück erfolgreicher Unternehmens-Websites und ein effizientes Mittel im Online-Marketing. Lernen Sie die neuesten Techniken um LeserInnen und Kunden mit dem Weblog zu gewinnen.

Mit Fallbeispielen aus der Praxis ermoeglicht das Webinar Teilnehmern neue Erkenntnisse auf dem Gebiete des Benchmarking. Es zeigt auf, wie man mit Hilfe von strategischen Kennzahlen zur groesseren Effektivitaet des Online Investments kommt.

Bitte registrieren Sie sich gleich hier:

==> kostenloses Webinar: Benchmarking und Erfolg von Corporate-Blogs messbar machen

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Free webinar: Benchmarking with the right metrics

by Urs E. Gattiker on 2010/02/09 · 14 comments 4,979 views

A free webinar for corporate bloggers on March 11, 2010.

Learn the newest techniques to attract and engage your readers, customers and leads. Get ideas, see examples and gain valuable insights on how social media benchmarking and actionable metrics can deliver highly qualified leads to your sales department.

[click to continue…]

ComMetrics Footprint: Technorati nixes blog rankings

by Urs E. Gattiker on 2009/11/17 · 9 comments 2,911 views

Late on October 14, blogging directory and rankings site Technorati discontinued its Technorati Rankings and related data. ComMetrics used Technorati Ranking as part of its ComMetrics Footprint calculations.

Due to Technorati’s decision, we had to remove this measure from our ComMetrics Footprint.

Technorati Authority still exists, but now focuses much more on data from the last 30 days. The given Authority rank is somewhere between 1 – 1,000.

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