10 – FT ComMetrics Blog Index

13 comments 11,580 views

Financial Times The FT ComMetrics Blog Index ranks FT Global 500 and Fortune 500 companies’ corporate blogs.

The 2009 FT ComMetrics Blog Index will appear in the Financial Times newspaper’s regular Digital Business supplement and on its webpage (www.ft.com/digitalbusiness) on Wednesday, May 14.

Please subscribe now so you can claim your corporate and/or personal blog AND trace those that you want to compare yourself to.
For Twitter, please use #hashtag ➡ #FTCBI

More info about

What is this index?
Through our blog index, ComMetrics continues the mandate it established to provide basic, essential information in a comprehensive package to help social media experts, bloggers and c-level executives choose the blogging strategy that best suits their needs.

The annual index assesses FT Global 500 blogs on a diverse range of factors, from key performance indicators and Google PageRank, to inbound commenting and length of posts as well as blogging success in obtaining inbound links.

ComMetrics surveys FT Global 500 social media efforts with a focus on corporate blogs and the intention of offering an overview of effective social media and blog use available to investors, consumers and others around the globe.Financial Times

How does it work?
So, what is so special about the FT ComMetrics Blog Index ranking system? In short, the biggest difference to other ranking systems is that in the FT ComMetrics index the focus is on blogging effectiveness. The latter is measured and characterised by several composite indicators, included but not limited to Footprint, Usability, Return on connecting and the Return on microblogging score.

What does the index tell you about your corporate blog?
What is important is that this index compares apples with apples (FT Global 500 corporate blogs) and product blogs with product blogs (see also what is ranked).

Hence, you can use the information to better focus your corporate blog to reach the target audience(s) you have identified.

Why the FTCBI is not an ego trap or ‘influencer’ list
Social media focuses on individuals. Self-promotion lies at the root of ego traps. However, the FT ComMetrics list is transparent by publishing its criteria and, as importantly, focusing on discovering important voices in the corporate blogging sphere and recognizing well-done work.

Read more about the ropes to skip, which best practices should be copied and how to improve your blogging effectiveness – FT ComMetrics Blog Index case studies

Find out more about the  FT ComMetrics Blog Index using these links: Leaders by metric, What is top class, Methodology, Good and best practice, Lessons learned, Trends to watch, Your own index report, Free download: PDF report

  • candy

    I hope you release this index soon, I am looking forward ordering one for our firm.

  • http://commetrics.com/articles/damaging-reputation-vs-brand/ Coca-Cola: Real Thing or myth?

    [...] and insights on this important issue by leaving a comment. Thank you. Welcome to the home of the FT ComMetrics Blog Index that ranks FT Global 500 and Fortune 500 — corporate blogs Relevant blog metrics for diary, [...]

  • http://commetrics.com/articles/media-kits/ Media kits: Getting it right

    [...] effective way was to use an e-mail signature like the one below: ==> Welcome to the home of the FT ComMetrics Blog Index that ranks FT Global 500 and Fortune 500 — corporate blogs Relevant blog metrics for diary, [...]

  • http://commetrics.com/articles/success-results-with-trust/ Blogging to build brand presence

    [...] this post we share some of the things we discovered while working on the FT ComMetrics Blog Index. The latter will appear in the Financial Times newspaper’s regular Digital Business supplement [...]

  • http://commetrics.com/articles/blogging-to-build-brand-presence/ Blogging to build brand presence

    [...] this post we share some of the things we discovered while working on the FT ComMetrics Blog Index. The latter will appear in the Financial Times newspaper’s regular Digital Business supplement [...]

  • http://commetrics.com/articles/ftcbi-the-good-bad-and-ugly/ FT ComMetrics Blog Index: Just do it BUT do it right

    [...] rank compared to your competitors? This is the question we try to answer, at least in part with the FT ComMetrics Blog Index that ranks corporate blogs from FT Global 500 and Fortune 500 firms. It will appear in the [...]

  • http://commetrics.com/articles/ftcbi-just-do-it-right/ FT ComMetrics Blog Index: Just do it – right

    [...] do you rank compared to your competitors? This question is answered in part by the FT ComMetrics Blog Index, which ranks FT Global 500 and Fortune 500 firms’ corporate blogs. It will appear in the [...]

  • http://info.cytrap.eu/articles/ftcbi-blogging-effectiveness FT ComMetrics Blog Index – ranking the winners

    [...] do you rank compared to your competitors? This question is answered in part by the FT ComMetrics Blog Index, which ranks FT Global 500 and Fortune 500 firms’ corporate blogs. It will appear in the [...]

  • http://commetrics.com/articles/ftcbi-downloadrankings/ FT ComMetrics Blog Index published

    [...] is the big day: the Financial Times published our FT ComMetrics Blog Index for 2009 in the newspaper’s regular Digital Business supplement and on its [...]

  • http://commetrics.com/articles/get-on-ft-commetrics-list/ FT ComMetrics Blog Index: Who made the list?

    [...] now you probably know that diligent work is being done to get the numbers ready to publish the FT ComMetrics Blog Index, which ranks FT Global 500 and Fortune 500 companies’ corporate [...]

  • http://commetrics.com/articles/five-steps-to-turn-buzz-into-sales/ Five steps to turn buzz into sales

    [...] a meeting. We met in the FT canteen to have a ‘cuppa’ and used the time to discuss the FT ComMetrics Blog Index.  I outlined what corporate blogs would be selected from those owned and operated by FT Global 500 [...]

  • http://mpb79.com/?p=32 mpb79.com » Corporate Blog

    [...] FT ComMetrics Global 500 blog index [...]

  • http://spinfluencer.com/2010/11/social-media-trends-of-2011-mit-urs-gattiker-von-commetrics.html?isalt=0 Social Media Trends of 2011 mit Urs Gattiker von ComMetrics | Eric Schwartzman

    [...] is the inventor of the ComMetrics benchmark battery of tools. One of these, the FT/ComMetrics corporate blog index empowers the FT Global 500 companies to compare the value of their blogging activities against to [...]