Financial Times

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Financial Times

This case study describes how we developed an index that allowed the Financial Times to offer more coverage on Web 2.0 strategy, such as blogs and community sites.

The index looks at a variety of aspects and outlines how strategic changes and fine-tuning can help corporate bloggers achieve the results they are striving for.

ComMetrics’ flexibility makes it a great match for all kinds of blogs and businesses. And while your blog and purpose for blogging may be different, the goal remains the same – spend resources wisely while making sure the corporate blog has an impact. Read the case study:


Financial Times Find out more about the  FT ComMetrics Blog Index and the FTindex results using these links: Leaders by metric, What is top class, Methodology, Good and best practice, Lessons learned, Trends to watch, Your own index report, Free download: pdf report

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