Dieses Webinar fue Unternehmensblogger findet am 18. Maerz 2010 statt.

Corporate Blogs sind das Herzstück erfolgreicher Unternehmens-Websites und ein effizientes Mittel im Online-Marketing. Lernen Sie die neuesten Techniken um LeserInnen und Kunden mit dem Weblog zu gewinnen.

Mit Fallbeispielen aus der Praxis ermoeglicht das Webinar Teilnehmern neue Erkenntnisse auf dem Gebiete des Benchmarking. Es zeigt auf, wie man mit Hilfe von strategischen Kennzahlen zur groesseren Effektivitaet des Online Investments kommt.

Bitte registrieren Sie sich gleich hier:

==> kostenloses Webinar: Benchmarking und Erfolg von Corporate-Blogs messbar machen

In diesem Webinar lernen Sie, wie man Blogs konsequent für seine geschäftlichen Ziele einsetzen kann. Nach diesem Webinar wissen Sie, wie man die Anziehungskraft von Blogs zur Neukundengewinnung noch effektiver nutzt. Das spezielle Augenmerk ist dabei auf die Messung des Erfolges von Unternehmens-Blogs gerichtet.

18. Maerz 2010 um 10:30 MEZ (07:30 Rio de Janeiro / 09:30 London / 11:30 Kairo / 12:30 Moskau / 17:30 Singapor). Wir laden Sie herzlich zu unserem Webinar ein, an welchem wir anhand von Fallstudien aufzeigen, wie erfolgreiche Corporate Blogs in Industrie, Food-Branche oder Einzelhandel neue Leser gewinnen und deren Bindung an das Unternehmen foerdern.

Professor Dr. Urs E. Gattiker, Spezialist für Benchmark—Optimierung von und für soziale Medien, zeigt Ihnen, wie Sie die Wertschoepfung für den Corporate Blog steigern koennen und stellt Ihnen eine Vielfalt an sehr effektiven Techniken vor.

Ob ein Unternehmen gross oder klein ist, ob es aus der Industrie- oder der Dienstleistungsbranche kommt kann Ihnen dieses Webinar die effektivsten Straegien fuer Blogging und Marketing mit Hilfe sozialer Medien aufzeigen. Es wird Ihnen dabei helfen, eine Anzahl neuer Strategien besseren Nutzung von sozialen Medien im Unternehmen umzusetzen.
Wenn ueber Facebook, Twitter und Corporate-Blogs die richtigen Daten gewonnen werden, koennen sie effektiver genutzt werden. Dieses Webinar zeigt die neuesten Trends und wie sie eingesetzt werden koennen.

Aus dem Webinarinhalt:
- Benchmarking und Erfolg von Corporate-Blogs messbar machen
- Lernen aus Fehlern anderer
- Einsetzung von ‘push’ und ‘pull’Marketing mit dem Weblog
- Messung der 5 wichtigsten Kennzahlen zur besseren Leistung des Firmen-Blogs
- Fallstudien von Weblogs analysieren unter anderem auch solche welche im FT ComMetrics Blog Index aufgefuehrt sind
- Verstaendnis foerdern für soziale Medien
- Nutzung von Corporate-Blogs als effektive und wichtige Instrumente der Unternehmenskommunikation
- Vermeidung der klassischen Fehler im Weblog Benchmarking

Referent:
Urs E. Gattiker, Ph.D., Ph.D., ist ein Enthusiast der sozialen Medien, erfolgreicher Buchautor und Blogger. Er ist der Gründer und Chief Executive Officer von CyTRAP Labs GmbH. CyTRAP Labs bietet seinen Kunden Dienstleistungen auf dem Gebiete ‘Corporate Governance’ und  social media an. Die Abteilung ComMetrics spezialisiert sich auf Analyse und Messung des Erfolges von sozialen Medien (e.g., Entwicklung des FT ComMetrics Blog Index – – der Industriestandard zum Ranking von  Corporate Weblogs der FT Global 500 und Fortune 500 Unternehmen).

Um an diesem kostenlosen Webinar teilnehmen zu koennen muessen Sie sich bitte hier registrieren (eMail Adresse genuegt):
==>  Jetzt Teilnahmeplatz sichern – Corporate-Blogs: Effektives Benchmarking 11. Maerz, 10:30 Uhr MEZ

Download this document: http://commetrics.com/download/20/

Ihr Vorteil
Sie erhalten einen praxisrelevanten Leitfaden aus der ComMetrics eBook Serie, um Benchmarking von Weblogs sofort und erfolgreich in Ihrem Unternehmen einzusetzen.

Ihr Bonus
Freien Zugang zum My.ComMetrics.com Benchmarking Tool – Messen und Tracking der Performance zur Leistungssteigerung von Firmenblogs.

Um sich für dieses Webinar zu registrieren, besuchen Sie die unten angegebene Seite – tragen Sie eine eMail Adresse ein, um somit den Zugangscode zu erhalten

Bitte registrieren Sie sich jetzt da die Teilnehmerzahl limitiert ist (eMail Adresse genuegt)

Auf Englisch gibt es das Webinar hier: FREE webinar: Know which analytics to measure and which to ignore

P.S. – Besuchen Sie My.ComMetrics (register yourself – benchmark your blog(s) => improve performance). You can get updates for this blog on Twitter by following @ComMetrics or get a free subscription by RSS, or get new posts via email:

A free webinar for corporate bloggers on March 11, 2010.

Learn the newest techniques to attract and engage your readers, customers and leads. Get ideas, see examples and gain valuable insights on how social media benchmarking and actionable metrics can deliver highly qualified leads to your sales department.

In this webinar you will learn the newest techniques for effective blogging and nurturing engagement with both clients and casual readers. You will hear ideas, see examples and get valuable insight into how a benchmarking program can deliver highly qualified content to increase your customer engagement levels.

On March 11, 2010 at 10:30 CET (07:30 Rio de Janeiro / 09:30 London / 11:30 Cairo / 12:30 Moscow / 17:30 Singapore) ends 12:00 CET, you are invited to see how successful corporate bloggers attract, nurture and foster better engagement. Social media expert and speaker Urs E. Gattiker will show you how easy it is to improve your blogging and communication strategies, processes and practices by using the newest blogging and benchmarking techniques to increase your company’s impact on the web.

No matter what size your company, or your industry, this webinar will teach you important and highly effective blogging and social media marketing techniques and will inspire you to create a number of new social media strategies.

Blogging, Facebook, and Twitter are about capturing social media analytics and interpreting them wisely and in context. This webinar reveals the latest trends to gain valuable insight.

Attend this webinar to:
- understand benchmarking and why actionable metrics are important to improving performance
- learn how to develop an analytics program that delivers insight, not hindsight
- learn what you should effectively measure to make strategic decisions
- see how you can effectively leverage ‘push’ and ‘pull’ marketing with your blog
- know which analytics to measure and which ones to put aside
- learn from mini cases of blogs included in the FT ComMetrics Blog Index
- understand why social media and corporate blogging are effective and necessary
- learn how to get started and avoid common beginner’s mistakes

Speaker:
Urs E. Gattiker, Ph.D., is a highly experienced social media enthusiast, author and blogger. He is both a founder and Chief Executive Officer of CyTRAP Labs GmbH. CyTRAP Labs provides corporate governance and social media services to organizations worldwide and its ComMetrics division is a trail blazer in social media analytics (e.g., developing the FT ComMetrics Blog Index – the industry standard for ranking corporate blogs of FT Global 500 and Fortune 500 companies).

To get your free access to this webinar, please register now:
==>  FREE webinar registration: Benchmark your blog – improve performance => March 11, 2010 at 10:30 CET

Download this document: http://commetrics.com/download/19/

Your advantage
You will receive a benchmarking guide (out of the ComMetrics eBook Series) that will help you develop actionable metrics for your corporate blog and, as importantly, empower you to successfully communicate results based on five Key Performance Indicators (KPIs) for your blog.

Your bonus
Free subscription to the My.ComMetrics.com Benchmarking Tool – measure and compare blog performance against competitors.

P.S. - Visit My.ComMetrics (register yourself – benchmark your blog(s) => improve performance). You can get updates for this blog on Twitter by following @ComMetrics or get a free subscription by RSS, or get new posts via email:

Previously in this series we published:
1) Lessons 1 – 4: Starting your blogging off on the right foot (2009-06-03)
2) Lessons 5 – 7: Setting the stage – ready – go (2009-06-03)
3) Lessons 8 – 11: Whatever domain, home you choose – beware (2009-07-08)
4) Lessons 12 – 13: Getting the basic SEO issues right (2009-07-08)

Today we release the last two installments of these tips and lessons. The sixth, and last, post can be read here:
6) Lessons 18 – 20: Improving blogging effectiveness

In this fifth post, the focus is on commitment, authenticity and managing cultural differences carefully.

Lesson 14: Commit to regularly posting during mid-week
Having several writers makes it easier, but a politician is better off writing their own posts to assure an authentic voice (see Lesson 16 below).

Case study 2: Blogging politicians – how do they measure up?

The saying “out of sight, out of mind,” applies here. Hence, irregular posting makes it more difficult for your readers to remember that a blog provides good information. In the fast-changing blogosphere, an irregular posting schedule like Aviva’s does not seem a good strategy.

Finally, more people are on the Internet during the week than on weekends, so posting regularly during the week (e.g., Tue – Th) is most effective for reaching business and potential subscribers.

Lesson 15: Depth and breadth vs. crowdsourcing
Outsourcing is en vogue – some say it helps bring down the head count, looks good on the books and saves money. To succeed with outsourcing blogging means that you must secure the services of  ‘experts’ and ‘volunteers’ that understand your business, as this example illustrates:

Case study: eBookers or how to skip the ropes

But will these experts be as motivated as your staff, providing value for money to your current and potential customers? Can one assure consistent quality as well as making the company more personable? Will you trust others to be your voice on the web and if you do, is this a viable strategy?

Surely outsourcing blogging content fails to give the company an authentic voice (see Lesson 16 below). As importantly, to assure depth and breadth means checking up and making sure that those posts not meeting these criteria are either improved or simply not published – a time-consuming and, therefore, costly option. In today’s competitive environment, learning from and relating to customers is an opportunity that cannot be missed.

To see how well your blog strategy works register your blog here:
My.ComMetrics.com – benchmark your blog – improve your score – sign-up for FREE

Lesson 16: Authentic voice makes a big difference
An effective blog represents corporate policy, strategy and viewpoints. Hence, people need to be authentic.

Therefore, while having text vetted by the legal crew as well as the PR folks makes it all a bit more sanitized, it also removes much of what may raise interest readers. This does not mean that legal issues do not matter but it needs to be personable to get and keep people interested.

Of course, unless your CEO has the passion, desire, time and dedication to commit to frequently blogging and curate the comments, this should be avoided at all costs. That being said, there are countless examples of brilliant CEO blogs from people who love to write and share their insights. A great example is Jonathan Schwartz’s – CEO of Sun, now Oracle – blog. But either do it right or don’t go there.

Lesson 17: Culture, language and medium – editors should apply
Whatever the language of a blog, many of its readers will have a different first language. In turn, one should consider this when writing for a global social media audience.

P.S. – Not every CEO will come across successfully on video => CEO webcasts on YouTube – will it turn them into megalomaniacs?.

Takeaways

Authentic voice is key – outsourcing blog posting is not an option.
Commitment matters – regular AND relevant posts and response to comments keeps your readers interested.
Slang or humor are out – people whose first language is not the one used on a corporate blog will otherwise be lost.
Act locally, think globally – while you are on vacation many of your faraway readers are working, so assure posting during holidays. It is worth the effort.

I will keep it brief, love to dialogue more in the comments. What is your take? Please share.

According to Ralph Waldo Emerson’s wisdom, “Build a better mousetrap and the world will make a beaten path to your door.”

A good and insightful saying, to be sure, and the modern equivalent would have to be convincing the boss or a sceptic of the value of social media or blogging.

While blogging may be an effective way to reach many of the company’s customers and suppliers, and reduce customer calls if the help or FAQ section delivers, that may not be enough to convince a boss who neither reads nor writes a blog.

Hence, one needs to demonstrate that current and potential clients are making use of these technologies. Finding competitors or industry leaders that blog will also help convince a budget committee to assign a project manager and get started.

The  2009 FT ComMetrics Blog Index rankings can help you build a case for using social media in your organization (see the statistics at a glance at FTindex results). It illustrates how the largest companies are doing in comparison to their competitors and other large companies around the globe. It provides a tool for tracking success through hard numbers: how big is your company’s social media footprint? In particular, how does it stack up against your competitors’ ComMetrics Footprint and so forth.

Accordingly, deriving value from non revenue-generating activities means demonstrating the sometimes hidden values of blogging and social media activities. This is what the FTindex results can help you with. Findings indicate how blogs are being used to improve consumer relations, recruiting efforts and handling a takeover without ruffling too many feathers.

Download white paper (expanded version of 2004-05-14 FT article)

You can also get a complete report with the results as a free download (just register, and voilà):

Log in ➡ Download the 2009 FT ComMetrics Blog Index report

Additional posts and download of additional materials provided as PDF files:

Download press release
Download Financial Times case study
FT ComMetrics Blog Index published
Financial Times May 14 – by Urs E. Gattiker – Corporate blogs: New way to engage with stakeholders

Relevant blog metrics for diary, personal and business blogs
Please subscribe now so you can claim your personal and/or corporate blog AND trace those that you want to compare yourself to.
For Twitter, please use #hashtag ➡ #FTCBI