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	<title>HowTo.ComMetrics &#187; social media tracking</title>
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	<copyright>Copyright &#xA9; HowTo.ComMetrics 2010 </copyright>
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		<title>The importance of competitive benchmarking</title>
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		<comments>http://howto.commetrics.com/articles/best-blogs/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 01:45:11 +0000</pubDate>
		<dc:creator>Urs E. Gattiker</dc:creator>
				<category><![CDATA[actionable metrics]]></category>
		<category><![CDATA[competitive benchmarking]]></category>
		<category><![CDATA[improving the trend]]></category>
		<category><![CDATA[measuring effectively]]></category>
		<category><![CDATA[My Tools]]></category>
		<category><![CDATA[trend watching]]></category>
		<category><![CDATA[KPIs]]></category>
		<category><![CDATA[social media analytics]]></category>
		<category><![CDATA[social media benchmark]]></category>
		<category><![CDATA[social media measurement]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[social media tracking]]></category>

		<guid isPermaLink="false">http://howto.commetrics.com/?p=167</guid>
		<description><![CDATA[This post outlines why benchmarking is needed for assessing the bottom line effects of corporate blogging.

In particular, how to achieve effective social media analytics that lead to best metrics is discussed and illustrated with examples.]]></description>
			<content:encoded><![CDATA[<p></p>
<div class="topsy_widget_data topsy_theme_blue" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fhowto.commetrics.com%252Farticles%252Fbest-blogs%252F%22%2C%20%22shorturl%22%3A%20%22http%3A%2F%2Fbit.ly%2F9DwiA2%22%2C%20%22style%22%3A%20%22big%22%2C%20%22title%22%3A%20%22The%20importance%20of%20competitive%20benchmarking%22%20%7D);"></div>
<div class="wp_share_to_xing_button" style="float: right; margin-left: 10px;">
					<a href="http://www.xing.com/app/user?op=share;url=http%3A%2F%2Fhowto.commetrics.com%2Farticles%2Fbest-blogs%2F;title=The+importance+of+competitive+benchmarking;provider=HowTo.ComMetrics" target="_blank" title=""><img src="http://howto.commetrics.com/wp-content/plugins/wp-share-to-xing/img/xing_icon_32x32.png" width="32" height="32" alt="" /></a>
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<p><a title="ComMetrics Footprint Index - logo " href="http://www.cytrap.eu/files/HowToComMetrics/2009/image/08/footprint-LOGO.png"><img style="float: left;padding: 0px;margin: 10px;border: 0px initial initial" src="http://www.cytrap.eu/files/HowToComMetrics/2009/image/08/footprint-LOGO.png" border="0" alt="" width="125" height="125" /></a> <a title="the blog that keeps social media insiders ahead of the competition" href="http://commetrics.com/" target="_blank">ComMetrics</a>, a division of <a title="our entry in the commercial register" href="http://info.cytrap.eu/?page_id=4" target="_blank">CyTRAP Labs GmbH</a>, focuses on competitive benchmarking and <strong>social media analytics</strong> (e.g., developing the <a title="Financial Times ComMetrics Blog Index or FTCBI - the benchmark to watch" href="http://ftindex.commetrics.com/" target="_blank">FT ComMetrics Blog Index</a> – the industry standard for ranking <a title="3 criteria a blog must meet to be considered a corporate blog" href="http://commetrics.com/?p=114" target="_blank">corporate blogs</a> of <a title="the largest global companies at a glance" href="http://www.ft.com/reports/ft5002008" target="_blank">FT Global 500</a> and <a title="the largest US companies" href="http://howto.commetrics.com/leaders-by-metric/ftcommetrics-corporate-blog-index/social-media-monitoring-a-systematic-approach/fortune-500" target="_blank">Fortune 500</a> companies).</p>
<p>Through <strong><a title="how does your blog rank against the competition" href="http://my.commetrics.com/" target="_blank">My.ComMetrics.com</a></strong>, <a title="the blog that keeps social media insiders ahead of the competition" href="http://commetrics.com/" target="_blank">ComMetrics</a> offers its clients the use of <a title="you don't need to install any software on your computer - we do it all for you while you focus on telling us what you need to drive more effectively - faster, saver and more economically" href="http://howto.commetrics.com/?page_id=12" target="_blank">web-based software</a> for social media monitoring, including Key Performance Indicators (KPIs).<span id="more-167"></span></p>
<p><strong>Key Performance Indicators</strong> (KPIs) are valuable in enabling teams and companies to quickly evaluate the progress made against measurable goals, such as the <a title="measure your blog's footprint" href="http://howto.commetrics.com/getting-pay-back/dashboard/?page_id=10" target="_blank">ComMetrics Footprint</a>. Effective KPIs for social media monitoring and tracking are:</p>
<ul>specific, measurable, achievable, result-oriented &amp; relevant, as well as time-sensitive.</ul>
<p>By using My.ComMetrics.com you can easily visualize answers to your KPIs for social media tracking and analytics:</p>
<p><a title="ComMetrics Footprint Index - logo " href="http://www.cytrap.eu/files/HowToComMetrics/2009/image/08/footprint-LOGO.png"><img style="float: right;padding: 0px;margin: 10px;border: 0px initial initial" src="http://www.cytrap.eu/files/HowToComMetrics/2009/image/08/footprint-LOGO.png" border="0" alt="" width="125" height="125" /></a></p>
<ul>What <strong>social media measurements</strong> and <strong>metrics</strong> am I ahead or behind on?<br />
How far ahead or behind am I in reaching the <strong>competitive benchmarks</strong>?<br />
How do my competitors perform against these <strong>KPIs</strong>?</ul>
<p><strong>Actionable metrics</strong> help with data collection through My.ComMetrics.com to answer these questions and, most importantly, take necessary actions while tracking improvement.</p>
<p>Without key performance indicators, such as a 110 percent increase in your <a title="measure your blog's footprint" href="http://howto.commetrics.com/getting-pay-back/dashboard/?page_id=10" target="_blank">ComMetrics Footprint</a> or other distinct objectives, your <strong>social media optimization will not reach its full potential</strong>.</p>
<p>HowTo.ComMetrics.com provides straightforward answers you need to use our tools more effectively, while saving time and <strong>improving your social media tracking and brand monitoring</strong>.</p>
<p><a title="sign-up is free - start benchmarking your blog - no installation needed just do it within your favorite browser Google Chrome, Firefox, Internet Explorer, Safari and so forth" href="http://My.ComMetrics.com" target="_blank">Why not <strong>register yourself right now</strong> &#8211; it&#8217;s FREE</a>!</p>

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