In short, our updated software – release 0.4 - allows for more variables in the chart builder, trendwatches (e.g., 2010 with 2011) and more clearly illuminates where to improve what.

My.ComMetrics.com is a software-as-a-service (SaaS) application, which means you do not need to install anything on your end. We host and operate the application over the Internet for your use. This allows you to access our software virtually as and when you need it to track your blog’s performance.

This is the tool that prominent bloggers have made the talk of the town.

Article source – My.ComMetrics.com update: Release 0.4

We have been diligently working on improving our blog benchmarking software, so we can now provide you with additional useful features, such as:

- trends (now also across years),
- language, paragraphs, writing style, and
- resonance (links, conversation, etc.).

Before we continue, enter your email below and join our 2,300 subscribers who get updates about ComMetrics software direct to their inbox.

Below is one of the many charts that our updated program offers - as soon as you are logged in you are shown the impact page.

If you have not yet signed up, do so now to compare your competitors’ blog performance, watch the trends and improve performance with My.ComMetrics.com. We at CyTRAP Labs can help you improve your social media efforts.

Signing up for My.ComMetrics.com is the safe choice, because it’s free to try as a freemium user. Why not take us for a test drive?

- 3 minutes to sign up with My.ComMetrics,
- 4 minutes to claim and track your blog,
- 5 minutes to track your competition, and
- Read our free article, Corporate blog definition: 4 essentials

We created a short (1:45) video to show you how the new features can help you in the minimum amount of your valuable time (German version further below) (you can watch and share the video on Facebook).

Click here to view the embedded video.

German version - watch and share the video on Facebook

Click here to view the embedded video.

The above illustrates what makes My.ComMetrics.com invaluable, because it tells you where to start looking, allowing you to decide what to change first to improve performance the quickest.

Not only do you get your scores for each metric reported (Page Weight – 21, and Page Proximity – 84, above), but you also get a comparative score for the Fortune 100. This is perfect because it enables you to get your executives to take action. No one wants to look bad in comparison!

You can view and share the slides on LinkedIn or view them right here and click on the additional resources links within the presentation:

My.ComMetrics is a software-as-a-service (SaaS) application, which means you do not need to install anything on your end. We host and operate the application over the Internet for your use, so you can access our software virtually as and when you need it to track your blog’s performance.

It’s a blog-eat-blog world; start using the same benchmarking tool several prominent blogging websites do to generate targeted traffic that helps customer relationship management.

Thanks for signing up and preparing to benchmark your blog against the competition.

This short video will have you tracking your competitors’ blog(s)’ performance in no time.

Article source: Take 5 minutes to track your competition

Signing up for My.ComMetrics is the safe choice, because it’s free to try as a freemium user and see how much you’ll love it. Why not take us for a test drive?

Benefit from our tool as some of your competitors have already done.

1. A short instructional video on tracking your competitors’ blog(s) is available here:

Click here to view the embedded video.

If you prefer, you can read more about tracing competing blogs here.

And just to make sure you get the next blog post first in your inbox, enter your email address below; you’ll be glad you did:

2. View the slides with the links to guide you through the registration process step-by-step, and visit resources mentioned in the video:

There is no perfect method for ranking social media except trial and error, along with an understanding that perfection is impossible and ‘good enough’ is the best we can possibly expect in the real world.

You might also be interested in:

- Video – 4 minutes to claim your blog – 2010-12-30
- Video – 5 minutes to sign up with My.ComMetrics
- More information about the sign-up process
- What our clients think
- Step 3: Begin benchmarking and improvements
- Step 4: Customise to attain better insights

What is your take, how is it working for you? Please share your thoughts with a comment below!

My.ComMetrics is a software-as-a-service (SaaS) application, which means you do not need to install anything on your end. We host and operate the application over the Internet for your use, so you can access our software virtually as and when you need it to track your blog’s performance.

It’s a blog-eat-blog world; start using the same benchmarking tool several prominent blogging websites do to generate targeted traffic that helps customer relationship management.

Thanks for signing up and preparing to benchmark your blog against the competition.

This short video will have you claiming your and measuring the baseline to start benchmarking in no time.

Article source: 4 minutes to claim and track your blog

Signing up for My.ComMetrics is the safe choice, because it’s free to try as a freemium user and see how much you’ll love it. Why not take us for a test drive?

Benefit from our tool as some of your competitors have already done.

1. A short instructional video on how claiming your blog works on our site here:

Click here to view the embedded video.

If you prefer, you can read more about claiming your blog here.

And just to make sure you get the next blog post first in your inbox, enter your email address below; you’ll be glad you did:

2. View the slides with the links to guide you through the blog-claiming process step-by-step, and visit resources mentioned in the video:

You might also be interested in:

- 3 minutes to sign up with My.ComMetrics
- Video – take 5  minutes for tracking your competition – 2011-01-07
- More information about the sign-up process
- What our clients think
- Step 3: Begin benchmarking and improvements
- Step 4: Customise to attain better insights

What is your take, how is it working for you? Please share your thoughts with a comment below!

You may also download a short eBook explaining this process further.

Our My.ComMetrics application is a software-as-a-service (SaaS) application, which means you do not need to install anything on your end. We host and operate the application over the Internet for your use, so you can access our software virtually as and when you need it to track your blog’s performance.

It’s a blog-eat-blog world; start using the same benchmarking tool several prominent blogging websites do to generate targeted traffic that helps customer relationship management. Sign up now and start benchmarking your blog against the competition.

Just watch this short video and you will have yourself signed up in no time.

Article source: 3 minutes to sign up with My.ComMetrics

Signing up for My.ComMetrics is the safe choice, because it’s free to try as a freemium user and see how you like it. So, take us for a test drive.

Benefit from our tool as some of your competitors have already done.

1. A short instructional video on the sign-up process is available here:

Click here to view the embedded video.

If you prefer, you can read about the sign-up process here.

And just to make sure you get the next blog post first in your inbox, enter your email address below; you’ll be glad you did:

2. View the slides with the links to guide you through the registration process step-by-step, and to visit resources mentioned in the video above:

You might also be interested in:

- video – 4 minutes to claim your blog – 2010-12-30
- video – 5 minutes for tracking your competition – 2011-01-09
- more information about the sign-up process
- what our clients think
- Step 3: Begin benchmarking and improvements
- Step 4: Customise to attain better insights

What is your take, how is it working for you? Please share your thoughts with a comment below!

Dieses Webinar fue Unternehmensblogger findet am 18. Maerz 2010 statt.

Corporate Blogs sind das Herzstück erfolgreicher Unternehmens-Websites und ein effizientes Mittel im Online-Marketing. Lernen Sie die neuesten Techniken um LeserInnen und Kunden mit dem Weblog zu gewinnen.

Mit Fallbeispielen aus der Praxis ermoeglicht das Webinar Teilnehmern neue Erkenntnisse auf dem Gebiete des Benchmarking. Es zeigt auf, wie man mit Hilfe von strategischen Kennzahlen zur groesseren Effektivitaet des Online Investments kommt.

Bitte registrieren Sie sich gleich hier:

==> kostenloses Webinar: Benchmarking und Erfolg von Corporate-Blogs messbar machen

In diesem Webinar lernen Sie, wie man Blogs konsequent für seine geschäftlichen Ziele einsetzen kann. Nach diesem Webinar wissen Sie, wie man die Anziehungskraft von Blogs zur Neukundengewinnung noch effektiver nutzt. Das spezielle Augenmerk ist dabei auf die Messung des Erfolges von Unternehmens-Blogs gerichtet.

18. Maerz 2010 um 10:30 MEZ (07:30 Rio de Janeiro / 09:30 London / 11:30 Kairo / 12:30 Moskau / 17:30 Singapor). Wir laden Sie herzlich zu unserem Webinar ein, an welchem wir anhand von Fallstudien aufzeigen, wie erfolgreiche Corporate Blogs in Industrie, Food-Branche oder Einzelhandel neue Leser gewinnen und deren Bindung an das Unternehmen foerdern.

Professor Dr. Urs E. Gattiker, Spezialist für Benchmark—Optimierung von und für soziale Medien, zeigt Ihnen, wie Sie die Wertschoepfung für den Corporate Blog steigern koennen und stellt Ihnen eine Vielfalt an sehr effektiven Techniken vor.

Ob ein Unternehmen gross oder klein ist, ob es aus der Industrie- oder der Dienstleistungsbranche kommt kann Ihnen dieses Webinar die effektivsten Straegien fuer Blogging und Marketing mit Hilfe sozialer Medien aufzeigen. Es wird Ihnen dabei helfen, eine Anzahl neuer Strategien besseren Nutzung von sozialen Medien im Unternehmen umzusetzen.
Wenn ueber Facebook, Twitter und Corporate-Blogs die richtigen Daten gewonnen werden, koennen sie effektiver genutzt werden. Dieses Webinar zeigt die neuesten Trends und wie sie eingesetzt werden koennen.

Aus dem Webinarinhalt:
- Benchmarking und Erfolg von Corporate-Blogs messbar machen
- Lernen aus Fehlern anderer
- Einsetzung von ‘push’ und ‘pull’Marketing mit dem Weblog
- Messung der 5 wichtigsten Kennzahlen zur besseren Leistung des Firmen-Blogs
- Fallstudien von Weblogs analysieren unter anderem auch solche welche im FT ComMetrics Blog Index aufgefuehrt sind
- Verstaendnis foerdern für soziale Medien
- Nutzung von Corporate-Blogs als effektive und wichtige Instrumente der Unternehmenskommunikation
- Vermeidung der klassischen Fehler im Weblog Benchmarking

Referent:
Urs E. Gattiker, Ph.D., Ph.D., ist ein Enthusiast der sozialen Medien, erfolgreicher Buchautor und Blogger. Er ist der Gründer und Chief Executive Officer von CyTRAP Labs GmbH. CyTRAP Labs bietet seinen Kunden Dienstleistungen auf dem Gebiete ‘Corporate Governance’ und  social media an. Die Abteilung ComMetrics spezialisiert sich auf Analyse und Messung des Erfolges von sozialen Medien (e.g., Entwicklung des FT ComMetrics Blog Index – – der Industriestandard zum Ranking von  Corporate Weblogs der FT Global 500 und Fortune 500 Unternehmen).

Um an diesem kostenlosen Webinar teilnehmen zu koennen muessen Sie sich bitte hier registrieren (eMail Adresse genuegt):
==>  Jetzt Teilnahmeplatz sichern – Corporate-Blogs: Effektives Benchmarking 11. Maerz, 10:30 Uhr MEZ

Download this document: http://commetrics.com/download/20/

Ihr Vorteil
Sie erhalten einen praxisrelevanten Leitfaden aus der ComMetrics eBook Serie, um Benchmarking von Weblogs sofort und erfolgreich in Ihrem Unternehmen einzusetzen.

Ihr Bonus
Freien Zugang zum My.ComMetrics.com Benchmarking Tool – Messen und Tracking der Performance zur Leistungssteigerung von Firmenblogs.

Um sich für dieses Webinar zu registrieren, besuchen Sie die unten angegebene Seite – tragen Sie eine eMail Adresse ein, um somit den Zugangscode zu erhalten

Bitte registrieren Sie sich jetzt da die Teilnehmerzahl limitiert ist (eMail Adresse genuegt)

Auf Englisch gibt es das Webinar hier: FREE webinar: Know which analytics to measure and which to ignore

P.S. – Besuchen Sie My.ComMetrics (register yourself – benchmark your blog(s) => improve performance). You can get updates for this blog on Twitter by following @ComMetrics or get a free subscription by RSS, or get new posts via email:

A free webinar for corporate bloggers on March 11, 2010.

Learn the newest techniques to attract and engage your readers, customers and leads. Get ideas, see examples and gain valuable insights on how social media benchmarking and actionable metrics can deliver highly qualified leads to your sales department.

In this webinar you will learn the newest techniques for effective blogging and nurturing engagement with both clients and casual readers. You will hear ideas, see examples and get valuable insight into how a benchmarking program can deliver highly qualified content to increase your customer engagement levels.

On March 11, 2010 at 10:30 CET (07:30 Rio de Janeiro / 09:30 London / 11:30 Cairo / 12:30 Moscow / 17:30 Singapore) ends 12:00 CET, you are invited to see how successful corporate bloggers attract, nurture and foster better engagement. Social media expert and speaker Urs E. Gattiker will show you how easy it is to improve your blogging and communication strategies, processes and practices by using the newest blogging and benchmarking techniques to increase your company’s impact on the web.

No matter what size your company, or your industry, this webinar will teach you important and highly effective blogging and social media marketing techniques and will inspire you to create a number of new social media strategies.

Blogging, Facebook, and Twitter are about capturing social media analytics and interpreting them wisely and in context. This webinar reveals the latest trends to gain valuable insight.

Attend this webinar to:
- understand benchmarking and why actionable metrics are important to improving performance
- learn how to develop an analytics program that delivers insight, not hindsight
- learn what you should effectively measure to make strategic decisions
- see how you can effectively leverage ‘push’ and ‘pull’ marketing with your blog
- know which analytics to measure and which ones to put aside
- learn from mini cases of blogs included in the FT ComMetrics Blog Index
- understand why social media and corporate blogging are effective and necessary
- learn how to get started and avoid common beginner’s mistakes

Speaker:
Urs E. Gattiker, Ph.D., is a highly experienced social media enthusiast, author and blogger. He is both a founder and Chief Executive Officer of CyTRAP Labs GmbH. CyTRAP Labs provides corporate governance and social media services to organizations worldwide and its ComMetrics division is a trail blazer in social media analytics (e.g., developing the FT ComMetrics Blog Index – the industry standard for ranking corporate blogs of FT Global 500 and Fortune 500 companies).

To get your free access to this webinar, please register now:
==>  FREE webinar registration: Benchmark your blog – improve performance => March 11, 2010 at 10:30 CET

Download this document: http://commetrics.com/download/19/

Your advantage
You will receive a benchmarking guide (out of the ComMetrics eBook Series) that will help you develop actionable metrics for your corporate blog and, as importantly, empower you to successfully communicate results based on five Key Performance Indicators (KPIs) for your blog.

Your bonus
Free subscription to the My.ComMetrics.com Benchmarking Tool – measure and compare blog performance against competitors.

P.S. - Visit My.ComMetrics (register yourself – benchmark your blog(s) => improve performance). You can get updates for this blog on Twitter by following @ComMetrics or get a free subscription by RSS, or get new posts via email:

Late on October 14, blogging directory and rankings site Technorati discontinued its Technorati Rankings and related data. ComMetrics used Technorati Ranking as part of its ComMetrics Footprint calculations.

Due to Technorati’s decision, we had to remove this measure from our ComMetrics Footprint.

Technorati Authority still exists, but now focuses much more on data from the last 30 days. The given Authority rank is somewhere between 1 – 1,000.

Scoring factors that are considered in this metric are:
- posting frequency,
- context,
- linking behavior, and
- ‘other inputs’.

This results in more volatile score, since blogs can frequently move up or down on the 1 – 1,000 scale.

Technorati explained the decision in a recent blog post:

“With the new algorithm, the resulting Authority will better reflect the fast-changing nature of the blogosphere. Its new inherent volatility will also show which blogs are rising and falling in authority, rewarding authors on posting frequency, context and linking behavior, as well as other data inputs.”

Currently, Technorati provides little, if any, information about how it calculates its Technorati Authority score for the blogs in the ranks. Furthermore, the Application Programming Interface (API) is still unavailable (difference between a widget and an API explained in plain English).

We have therefore removed Technorati rankings from our calculations, at least for now. We will consider re-introducing them as soon as Technorati again makes this feasible.

Get Your API Right – ropes to skip, API 101 #things2read#tips2follow

ComMetrics, a division of CyTRAP Labs GmbH, focuses on competitive benchmarking and social media analytics (e.g., developing the FT ComMetrics Blog Index – the industry standard for ranking corporate blogs of FT Global 500 and Fortune 500 companies).

Through My.ComMetrics.com, ComMetrics offers its clients the use of web-based software for social media monitoring, including Key Performance Indicators (KPIs).

Key Performance Indicators (KPIs) are valuable in enabling teams and companies to quickly evaluate the progress made against measurable goals, such as the ComMetrics Footprint. Effective KPIs for social media monitoring and tracking are:

specific, measurable, achievable, result-oriented & relevant, as well as time-sensitive.

By using My.ComMetrics.com you can easily visualize answers to your KPIs for social media tracking and analytics:

What social media measurements and metrics am I ahead or behind on?
How far ahead or behind am I in reaching the competitive benchmarks?
How do my competitors perform against these KPIs?

Actionable metrics help with data collection through My.ComMetrics.com to answer these questions and, most importantly, take necessary actions while tracking improvement.

Without key performance indicators, such as a 110 percent increase in your ComMetrics Footprint or other distinct objectives, your social media optimization will not reach its full potential.

HowTo.ComMetrics.com provides straightforward answers you need to use our tools more effectively, while saving time and improving your social media tracking and brand monitoring.

Why not register yourself right now – it’s FREE!

We have tried to keep our Alpha users and the other readers of this blog posted on our progress toward releasing a Beta version of our My.ComMetrics.com blog benchmarking tool.

Things are coming along nicely and the Beta release is just around the corner. In the meantime, we have opened a Twitter account to keep our users informed about:

- new features, and
- progress

So far we have succeeded in keeping the number of tweets down to one or two each week, as promised in one of our early tweets:

MyComMetrics: Dear, reminder, this account keeps you POSTED about software releases/changes on http://My.ComMetrics.com 1or 2 tweets each week #tools2watch

Almost two months have passed since that message was posted and the account is enjoying a steady growth of followers.

My.ComMetrics.com bio on Twitter

Usually the messages we send out look something like the examples listed below. They focus on the web-based software, including providing links to new features or showing screen-shots of the results:

MyComMetrics: Simplified our offerings, 3 service levels is what we offer,still FREE for testers http://howto.commetrics.com… #tools2watch
MyComMetrics: Fixed the descriptions and the sign up procedure so people have an easier time to understand http://short.to/ke2 #tools2watch #smMetrics
MyComMetrics: NOW change profile,get alerts when stats change & start benchmarking against YOUR blog => view image => http://snipr.com/abycz #tools2watch
MyComMetrics: UPDATE | login | http://My.ComMetrics.com | click Profile http://ad.vu/9x4t | change info & customise ALERTS http://ad.vu/9x4t #tools2watch
MyComMetrics: UPDATE | login | http://My.ComMetrics.com | click Profile| blog rankings & key metrics change | get ALERT http://ad.vu/rd73 | #tools2watch

Exclusive Newsletter for Subscribers
Our monthly newsletter appears every four to six weeks, something which associates and Alpha testers are automatically subscribed to receive. It keeps people informed about the most important stuff and alerts them to developments in the blogosphere that might make a splash.

The first issue was: This Month in Blogging Effectiveness – January 20, 2009

The next one will be coming your way soon: This Month in Blogging Effectiveness – February 26 2009 (watch your inbox for it!)

Why we love our Alpha users
We believe that Alpha users are special people; they test our tools and provide us with extremely valuable feedback about how it works.

In return, our Alpha users deserve special treatment, which means that they get the full experience without paying a cent. Even better, people who are Alpha users, AND actively use the tool get a free subscription when we release Beta version 1.0 sometime this Spring. In order to qualify for the freebie, you need to complete a free Alpha-user registration and start testing our tool as much as possible. Why? Because it will help you increase the bang you get for your buck when you blog. We are in the process of packing more oomph into our tool. In turn, this will allow you to track various blogs and see what works and what fails. And that’s just the start.

Various subscription plans on offer – See how they work
=========>
Here’s what I’m suggesting for today. Please register yourself for free or pass on this link to some of your friends so they can benchmark themselves – to get better. Once we release Beta things will change, except for Alpha users: they get a free ride. C’est la vie.

Enough about what I think and feel, what is your take? Share your thoughts below; they are what matter most.
=========>

Why should people follow a corporate blog or what is tweeting for companies 101? It is like the old saying about wheat and chaff: with a lot of followers come a lot of hecklers. In turn, having specific standards and understanding better what works well helps weed out the worst.
This post addresses some characteristics of corporate Twitter account from Dell, ComcastCares, Tyson Foods and so forth.

Microblogging – also called microsharing has become ever more popular thanks to Twitter and the many Twitter tools that help one make better use of this communication tool. We have addressed this elsewhere like:

Twitter – what works what fails

Return on engagement – Twitter for social media experts – benchmarking with My.ComMetrics.com

Here we are particularly interested in finding a better on what distinguishes a corporate Twitter account from a business or personal type of account.

Louis Gray did a survey amongst Twitter users (about 50 respondent online to one question – select your primary reason for using Twitter). Findings revealed that half of the respondents answered for social network or communicating with friends. However, interesting to us is that just about half used it as part of their job, monitor what others are doing and collecting information.

And while only 1 respondent admitted to use it for a brand, the survey did not address the self-branding issue (i.e. many use it to self-brand, of course) or getting brandchecked for that matter.

what is a corporate Twitter account?
Like we have done for corporate blogs, a definition must be given for a corporate Twitter or microblogging account. We list a few (do you know of a few more for FT Global 500 or Fortune 500 companies, please leave a comment) below:

Direct2Dell – pendent to blog – about Dell services, customers, etc.
DellShares – pendent to blog – investor relations, etc.
DellHomeOffers – get the latest deals, offers, rebates for a limited time only
TysonFoods – pendent to blog – corporate social responsibility – foodbank, etc.

Twitter account uses corporate name
Direct2Dell (about products, happenings, feedback) or  MyComMetrics (users, get feedback, ideas) are corporate Twitter accounts that provide information.

Tyson Foods is an example that illustrates a corporate Twitter account whereby the company is supporting its hunger relief campaign with its microblogging efforts.

While the focus is quite different for each of these examples, the corporate name features prominently. Similar to a CEO blog, Twitter accounts can also be used by top management to tweet on behalf of the organization.

For instance, Commetics or ComcastCares – the face behind the Twitterfeed (see images to the left) -both tweet on behalf of their employers.

In short, using the corporate name and keeping copyright with the company seems standard for corporate Twitter accounts.

However, there are many people using Twitter for professional or business purposes. Their tweets may mention the employer and the corporate brand. Nonetheless, the Twitter account is her or his own, as these examples illustrate. These business Twitterers provide great tweets for many people on business related matters:

Twitter profile – bio links to corporate website.
Besides using the corporate name/brand for the Twitter account and the copyright being owned by the organization, a corporate Twitterfeed is usually linked to a corporate website.

For all the many Dell examples one can find on Twitter, each Twitter account links to its corporate weblog.

Hence, the microblog extends the blog’s voice or vice versa if you wish.

Consistency and volume
Usually, corporate Twitter acounts do not send out tweets during weekends. Below shows you three Dell Twitter accounts and Tyson Foods’ Twitter efforts.

To the left you have DellHomeOffers that provides clients in the U.S. only with special offers. Most times, a tweet gives one a link to a special offer valid for a limited period only.

As the graphic shows for the period of August through November, few tweets are sent to followers each month. However, tweets are limited to sales information nothing else. Hence, very focused and narrow type of tweet content. Accordingly, unless you are in the market for a new product from Dell, this feed might not interest you very much. If you are in the market, however, this tweet can help you save you a few dollars for sure.

The feed to the right – DellShares – is for people interested in the firm’s share price. Of course this means investors and analysts.

All tweets and their content focus on issues of relevance to investors, analysts and shareholders.

DellShare provides maybe one tweet or less each week throughout the month as the graph to the upper right shows.  

To the lower left you have another Dell Twitter account. Dell2Dell has about 1 tweet every work day. It is usually quiet on weekends as are the other two Twitter accounts shown above.

So in comparison to Dell, Tyson Foods (see lower right side) has a few more tweets throughout the month. It also supplies its followers with tweets during weekends.

There are other things that make the Tyson Foods Twitterfeed a bit different from those offered by Dell.  The Tyson Foods Twitter account focuses on an issue that is not directly linked to the company itself – namely, fighting hunger.

Twittertweets focus on THE corporate social responsibility issue Tyson Foods has chosen to pursue and be associated with. This is an engaging matter. Helping people not go hungry during an economic crisis and, as importantly, is of interest to many more people than just those looking for the next best bargain available in Tyson Foods stores.

Corporate Twitter accounts – social relationships versus broadcasting
Following the above reasoning, the engagement level with the Tyson Food blog seems quite high. It has quite a few messages starting or containing somewhere an @username. These are replies to tweets followers have sent in.

Accordingly, all other things being equal – corporate Twitter accounts tend to send out fewer @username replies than other accounts. Except for the case of Tyson Foods mentioned above, all Dell Twitter accounts rarely if ever send out replies. So Dell uses its Twitter accounts to provide followers with information about its products or the corporation. Some would label this classical broadcasting - one way communication. Nothing wrong with that since this is what subscribers expected and got. Nevertheless, building social relationships is something different but can be done nicely as Tyson Foods illustrates.

Followers versus Follwing
As illustrated by Dell Twitter accounts, corporate Twitterers tend to follow fewer people than follow them. In some cases this may be extreme (see Dell Norway following 0 – screenshot earlier to the right). Again, Tyson Foods is a bit different in that it follows more people than follow Tyson Foods. Nevertheless, this is more of an exception than the rule with corporate Twitter accounts it seems.

Some Twitter users even state that they choose not to follow those that:

“… Follow way more people than follow them (this seems spammy, or at the least, desperate)…”

There seems to be no fast and simple rule with corporate Twitterers. Some may follow few people (see Dell) and others follow many (e.g., Tyson Foods) but rarely if ever more than follow them.

Many corporate Twitter accounts – not Dell for sure – have automatic follow in place, whereby anybody who follows the brand will be followed back. With a lot of followers comes a lot of cruft. How these companies stay on top of it is hard to say but time-consuming for sure.

Besides the above characteristics of corporate Twitter accounts and challenges, quite a few do a very good job indeed as illustrated above. Nevertheless, each brand needs to find AND define what the purpose is for using Twitter. Only then can it deliver.

Got other reasons why it’s a challenge? Or have solutions, ideas what makes up a good corporate blog? Leave a comment…

And if you care – follow me on Twitter.
======> Addendum 2008-12-17
Self-employed workers already account for nearly a third of the US workforce- up more than 25 percent in the past two years.

This means ever more often the single-practice doctor, lawyer, accountant use their corporate or family name for Twitter. However, tweeting serves work efforts and not private interests. This type of small business/self-employed entrepreneur type of Twitter accounts are on the increase.
=========>
Here’s what I’m suggesting for today. Add your comment to this post. Keeping in the spirit of Twitter, please tell us about your corporate Twitter feed in 140 characters or so.
Please provide people with your corporate Twitter ID so they can follow you. Only corporate microblogging accounts should be added (for definition see above of course). Thanks.

follow us on Twitter.

My.ComMetrics.com, type in your blog’s URL and start tracking your performance – straight dashboard for straight answers.

1st step – sign-up and get the 60 days free-trial

Get the latest about benchmarking tools and new features we offer by signing up for the Twitterfeed MyComMetrics
=========>

When you look at successful web applications, they are all simple to use. Moreover, users benefit from using the tool nearly instantly, such as:

Google, type in your keywords, search and find what you are after;
Plaxo, get a username and password ==> start adding your addresses and synchronize with your PC, and NOW
My.ComMetrics.com, type in your blog’s URL and start tracking your performance.

Of course, Plaxo takes a bit more time to make it work properly on your PC. Nevertheless, its address synchronization feature between your PC and Plaxo works right away after having installed a small plug-in. Other features make it easier to better manage your social network.

When you have to read too much to figure out what ingredients are needed to cook a dish, forget it.

All it takes is a good bread recipe and some flower, yeast, water, salt. Follow the recipe and you are pretty much ready to make the dough, let it rise, put it in the oven …… The result is a delicious bread for you to share with your family and friends.

Good ideas help making you do whatever you need to do. Sure, some web-based applications are a bit more difficult than Google or Plaxo as described above. Nevertheless, they are easy to use, such as Onvista.de allowing you to:

a) track certain stocks, after you;

b) register and get password; thereafter

c) enter the stocks you want to track; AND

d) see the results.

It will take about 30 minutes to familiarize yourself so much that you can really take advantage of the service.

Same way things work with My.ComMetrics.com

All it takes is for you to sign up, register your blog, enter those blog URLs you want to compare yourself against and you are set.

fill in contact form, call or e-mail us to get invited as an alpha user RIGHT NOW.