Dieses Webinar fue Unternehmensblogger findet am 18. Maerz 2010 statt.

Corporate Blogs sind das Herzstück erfolgreicher Unternehmens-Websites und ein effizientes Mittel im Online-Marketing. Lernen Sie die neuesten Techniken um LeserInnen und Kunden mit dem Weblog zu gewinnen.

Mit Fallbeispielen aus der Praxis ermoeglicht das Webinar Teilnehmern neue Erkenntnisse auf dem Gebiete des Benchmarking. Es zeigt auf, wie man mit Hilfe von strategischen Kennzahlen zur groesseren Effektivitaet des Online Investments kommt.

Bitte registrieren Sie sich gleich hier:

==> kostenloses Webinar: Benchmarking und Erfolg von Corporate-Blogs messbar machen

In diesem Webinar lernen Sie, wie man Blogs konsequent für seine geschäftlichen Ziele einsetzen kann. Nach diesem Webinar wissen Sie, wie man die Anziehungskraft von Blogs zur Neukundengewinnung noch effektiver nutzt. Das spezielle Augenmerk ist dabei auf die Messung des Erfolges von Unternehmens-Blogs gerichtet.

18. Maerz 2010 um 10:30 MEZ (07:30 Rio de Janeiro / 09:30 London / 11:30 Kairo / 12:30 Moskau / 17:30 Singapor). Wir laden Sie herzlich zu unserem Webinar ein, an welchem wir anhand von Fallstudien aufzeigen, wie erfolgreiche Corporate Blogs in Industrie, Food-Branche oder Einzelhandel neue Leser gewinnen und deren Bindung an das Unternehmen foerdern.

Professor Dr. Urs E. Gattiker, Spezialist für Benchmark—Optimierung von und für soziale Medien, zeigt Ihnen, wie Sie die Wertschoepfung für den Corporate Blog steigern koennen und stellt Ihnen eine Vielfalt an sehr effektiven Techniken vor.

Ob ein Unternehmen gross oder klein ist, ob es aus der Industrie- oder der Dienstleistungsbranche kommt kann Ihnen dieses Webinar die effektivsten Straegien fuer Blogging und Marketing mit Hilfe sozialer Medien aufzeigen. Es wird Ihnen dabei helfen, eine Anzahl neuer Strategien besseren Nutzung von sozialen Medien im Unternehmen umzusetzen.
Wenn ueber Facebook, Twitter und Corporate-Blogs die richtigen Daten gewonnen werden, koennen sie effektiver genutzt werden. Dieses Webinar zeigt die neuesten Trends und wie sie eingesetzt werden koennen.

Aus dem Webinarinhalt:
- Benchmarking und Erfolg von Corporate-Blogs messbar machen
- Lernen aus Fehlern anderer
- Einsetzung von ‘push’ und ‘pull’Marketing mit dem Weblog
- Messung der 5 wichtigsten Kennzahlen zur besseren Leistung des Firmen-Blogs
- Fallstudien von Weblogs analysieren unter anderem auch solche welche im FT ComMetrics Blog Index aufgefuehrt sind
- Verstaendnis foerdern für soziale Medien
- Nutzung von Corporate-Blogs als effektive und wichtige Instrumente der Unternehmenskommunikation
- Vermeidung der klassischen Fehler im Weblog Benchmarking

Referent:
Urs E. Gattiker, Ph.D., Ph.D., ist ein Enthusiast der sozialen Medien, erfolgreicher Buchautor und Blogger. Er ist der Gründer und Chief Executive Officer von CyTRAP Labs GmbH. CyTRAP Labs bietet seinen Kunden Dienstleistungen auf dem Gebiete ‘Corporate Governance’ und  social media an. Die Abteilung ComMetrics spezialisiert sich auf Analyse und Messung des Erfolges von sozialen Medien (e.g., Entwicklung des FT ComMetrics Blog Index – – der Industriestandard zum Ranking von  Corporate Weblogs der FT Global 500 und Fortune 500 Unternehmen).

Um an diesem kostenlosen Webinar teilnehmen zu koennen muessen Sie sich bitte hier registrieren (eMail Adresse genuegt):
==>  Jetzt Teilnahmeplatz sichern – Corporate-Blogs: Effektives Benchmarking 11. Maerz, 10:30 Uhr MEZ

Download this document: http://commetrics.com/download/20/

Ihr Vorteil
Sie erhalten einen praxisrelevanten Leitfaden aus der ComMetrics eBook Serie, um Benchmarking von Weblogs sofort und erfolgreich in Ihrem Unternehmen einzusetzen.

Ihr Bonus
Freien Zugang zum My.ComMetrics.com Benchmarking Tool – Messen und Tracking der Performance zur Leistungssteigerung von Firmenblogs.

Um sich für dieses Webinar zu registrieren, besuchen Sie die unten angegebene Seite – tragen Sie eine eMail Adresse ein, um somit den Zugangscode zu erhalten

Bitte registrieren Sie sich jetzt da die Teilnehmerzahl limitiert ist (eMail Adresse genuegt)

Auf Englisch gibt es das Webinar hier: FREE webinar: Know which analytics to measure and which to ignore

P.S. – Besuchen Sie My.ComMetrics (register yourself – benchmark your blog(s) => improve performance). You can get updates for this blog on Twitter by following @ComMetrics or get a free subscription by RSS, or get new posts via email:

A free webinar for corporate bloggers on March 11, 2010.

Learn the newest techniques to attract and engage your readers, customers and leads. Get ideas, see examples and gain valuable insights on how social media benchmarking and actionable metrics can deliver highly qualified leads to your sales department.

In this webinar you will learn the newest techniques for effective blogging and nurturing engagement with both clients and casual readers. You will hear ideas, see examples and get valuable insight into how a benchmarking program can deliver highly qualified content to increase your customer engagement levels.

On March 11, 2010 at 10:30 CET (07:30 Rio de Janeiro / 09:30 London / 11:30 Cairo / 12:30 Moscow / 17:30 Singapore) ends 12:00 CET, you are invited to see how successful corporate bloggers attract, nurture and foster better engagement. Social media expert and speaker Urs E. Gattiker will show you how easy it is to improve your blogging and communication strategies, processes and practices by using the newest blogging and benchmarking techniques to increase your company’s impact on the web.

No matter what size your company, or your industry, this webinar will teach you important and highly effective blogging and social media marketing techniques and will inspire you to create a number of new social media strategies.

Blogging, Facebook, and Twitter are about capturing social media analytics and interpreting them wisely and in context. This webinar reveals the latest trends to gain valuable insight.

Attend this webinar to:
- understand benchmarking and why actionable metrics are important to improving performance
- learn how to develop an analytics program that delivers insight, not hindsight
- learn what you should effectively measure to make strategic decisions
- see how you can effectively leverage ‘push’ and ‘pull’ marketing with your blog
- know which analytics to measure and which ones to put aside
- learn from mini cases of blogs included in the FT ComMetrics Blog Index
- understand why social media and corporate blogging are effective and necessary
- learn how to get started and avoid common beginner’s mistakes

Speaker:
Urs E. Gattiker, Ph.D., is a highly experienced social media enthusiast, author and blogger. He is both a founder and Chief Executive Officer of CyTRAP Labs GmbH. CyTRAP Labs provides corporate governance and social media services to organizations worldwide and its ComMetrics division is a trail blazer in social media analytics (e.g., developing the FT ComMetrics Blog Index – the industry standard for ranking corporate blogs of FT Global 500 and Fortune 500 companies).

To get your free access to this webinar, please register now:
==>  FREE webinar registration: Benchmark your blog – improve performance => March 11, 2010 at 10:30 CET

Download this document: http://commetrics.com/download/19/

Your advantage
You will receive a benchmarking guide (out of the ComMetrics eBook Series) that will help you develop actionable metrics for your corporate blog and, as importantly, empower you to successfully communicate results based on five Key Performance Indicators (KPIs) for your blog.

Your bonus
Free subscription to the My.ComMetrics.com Benchmarking Tool – measure and compare blog performance against competitors.

P.S. - Visit My.ComMetrics (register yourself – benchmark your blog(s) => improve performance). You can get updates for this blog on Twitter by following @ComMetrics or get a free subscription by RSS, or get new posts via email:

Late on October 14, blogging directory and rankings site Technorati discontinued its Technorati Rankings and related data. ComMetrics used Technorati Ranking as part of its ComMetrics Footprint calculations.

Due to Technorati’s decision, we had to remove this measure from our ComMetrics Footprint.

Technorati Authority still exists, but now focuses much more on data from the last 30 days. The given Authority rank is somewhere between 1 – 1,000.

Scoring factors that are considered in this metric are:
- posting frequency,
- context,
- linking behavior, and
- ‘other inputs’.

This results in more volatile score, since blogs can frequently move up or down on the 1 – 1,000 scale.

Technorati explained the decision in a recent blog post:

“With the new algorithm, the resulting Authority will better reflect the fast-changing nature of the blogosphere. Its new inherent volatility will also show which blogs are rising and falling in authority, rewarding authors on posting frequency, context and linking behavior, as well as other data inputs.”

Currently, Technorati provides little, if any, information about how it calculates its Technorati Authority score for the blogs in the ranks. Furthermore, the Application Programming Interface (API) is still unavailable (difference between a widget and an API explained in plain English).

We have therefore removed Technorati rankings from our calculations, at least for now. We will consider re-introducing them as soon as Technorati again makes this feasible.

Get Your API Right – ropes to skip, API 101 #things2read#tips2follow

Five steps to turn buzz into sales
Which FT Global 500 and Fortune 500 blogs made the FT ComMetrics Blog Index
Financial Times – is blogging good value?

What is the FT ComMetrics Index?
ComMetrics has developed a detailed methodology to benchmark corporate blogs. The FT ComMetrics Blog Index uses the same methodology, but a less-detailed version.

Why create such an index?
We thought creating this index this would help promote good practice as far as corporate blogging is concerned.

If you want to find actionable insights, you need to segment your benchmarking data: pinpoint the various sources, user behavior and outcomes. The FT ComMetrics Blog Index helps corporate bloggers achieve this objective.
More issues below.
Who is included?
Companies included in the Index are taken from the FT Global 500 2008, ranked by market capitalisation. Where possible we have indexed the top 25 from the following categories: the US, Europe and the rest of the world. In some cases we were unable to find a corporate blog. In other instances, the blog may be owned by a subsidiary.

This is the case with Berkshire Hathaway: its subsidiary Business Wired has a successful blog that we included in the list. A similar case is EON: its UK division has a blog, but we found no active corporate blog published by its German headquarters (see also Social Media Marketing in Deutschland).

The 2009 FT ComMetrics Blog Index will appear in the Financial Times newspaper’s regular Digital Business supplement and its webpage (www.ft.com/digitalbusiness) on Wednesday, May 13.
Please subscribe now so you can claim your corporate and/or personal blog AND trace those that you want to compare yourself to.
For Twitter, please use #hashtag ➡ #FTCBI

Our next stop was the Fortune 500 Business Blogging Wiki. It has a few blogs that qualify using the criteria we developed for identifying corporate blogs. Really great job these people did in collecting all this important information, have a look.

Another big help was Peter Kim, who put together A List of Social Media Marketing Examples, (Bernhard Warner also recommended this list). Kim has an impressive list of a vast number of social media marketing examples. Sometimes it mentions brands (not necessarily the corporate owner of the brand) and other times, as in the case of IKEA, customer blogs are listed. This is no obstacle, however, and the list is just plain impressive. By the way, another blog that you have to read, his other stuff is impressive too.

The next step was a tweet to Twitter followers, which garnered a nice response from Michael E. Rubin. He suggested Alltop – all the corporate blogs and Feeds of the Blog Council. Of course, this should have been done earlier, since we ourselves are a member of the Alltop Social Media blog crowd.

We also found a ‘white paper’ (five pages but not much detail) and some presentation slides of a survey that included 132 Nordic companies, all with a market capitalization of more than 1 billion euro. There were a few only that had blogs, most we had included already. Check out Corporate blogging amongst listed Nordic companies, it is interesting reading.

Are we still looking for more blogs?
Yes, we are. Please tell us about yours. Companies often have several blogs listed in our database. For instance, all of Hewlett Packard’s numerous blogs are being tracked; naturally, the best one will be included in the Index.

If you want to check out who is already included, visit the
FT ComMetrics Blog Index

If you have a blog that we should track for the Index, tell us about it by leaving a comment below with the blog URL(s).

If you want to see how you compare to others, check out FTindex.ComMetrics.com (you must be registered to view data/statistics).

When will it be published?
The 2009 index will appear in the Financial Times newspaper’s regular supplement on Digital Business and its webpage (www.ft.com/digitalbusiness) on Wednesday, May 13.

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More resources:
FT/ComMetrics Blog Index

Why should people follow a corporate blog or what is tweeting for companies 101? It is like the old saying about wheat and chaff: with a lot of followers come a lot of hecklers. In turn, having specific standards and understanding better what works well helps weed out the worst.
This post addresses some characteristics of corporate Twitter account from Dell, ComcastCares, Tyson Foods and so forth.

Microblogging – also called microsharing has become ever more popular thanks to Twitter and the many Twitter tools that help one make better use of this communication tool. We have addressed this elsewhere like:

Twitter – what works what fails

Return on engagement – Twitter for social media experts – benchmarking with My.ComMetrics.com

Here we are particularly interested in finding a better on what distinguishes a corporate Twitter account from a business or personal type of account.

Louis Gray did a survey amongst Twitter users (about 50 respondent online to one question – select your primary reason for using Twitter). Findings revealed that half of the respondents answered for social network or communicating with friends. However, interesting to us is that just about half used it as part of their job, monitor what others are doing and collecting information.

And while only 1 respondent admitted to use it for a brand, the survey did not address the self-branding issue (i.e. many use it to self-brand, of course) or getting brandchecked for that matter.

what is a corporate Twitter account?
Like we have done for corporate blogs, a definition must be given for a corporate Twitter or microblogging account. We list a few (do you know of a few more for FT Global 500 or Fortune 500 companies, please leave a comment) below:

Direct2Dell – pendent to blog – about Dell services, customers, etc.
DellShares – pendent to blog – investor relations, etc.
DellHomeOffers – get the latest deals, offers, rebates for a limited time only
TysonFoods – pendent to blog – corporate social responsibility – foodbank, etc.

Twitter account uses corporate name
Direct2Dell (about products, happenings, feedback) or  MyComMetrics (users, get feedback, ideas) are corporate Twitter accounts that provide information.

Tyson Foods is an example that illustrates a corporate Twitter account whereby the company is supporting its hunger relief campaign with its microblogging efforts.

While the focus is quite different for each of these examples, the corporate name features prominently. Similar to a CEO blog, Twitter accounts can also be used by top management to tweet on behalf of the organization.

For instance, Commetics or ComcastCares – the face behind the Twitterfeed (see images to the left) -both tweet on behalf of their employers.

In short, using the corporate name and keeping copyright with the company seems standard for corporate Twitter accounts.

However, there are many people using Twitter for professional or business purposes. Their tweets may mention the employer and the corporate brand. Nonetheless, the Twitter account is her or his own, as these examples illustrate. These business Twitterers provide great tweets for many people on business related matters:

Twitter profile – bio links to corporate website.
Besides using the corporate name/brand for the Twitter account and the copyright being owned by the organization, a corporate Twitterfeed is usually linked to a corporate website.

For all the many Dell examples one can find on Twitter, each Twitter account links to its corporate weblog.

Hence, the microblog extends the blog’s voice or vice versa if you wish.

Consistency and volume
Usually, corporate Twitter acounts do not send out tweets during weekends. Below shows you three Dell Twitter accounts and Tyson Foods’ Twitter efforts.

To the left you have DellHomeOffers that provides clients in the U.S. only with special offers. Most times, a tweet gives one a link to a special offer valid for a limited period only.

As the graphic shows for the period of August through November, few tweets are sent to followers each month. However, tweets are limited to sales information nothing else. Hence, very focused and narrow type of tweet content. Accordingly, unless you are in the market for a new product from Dell, this feed might not interest you very much. If you are in the market, however, this tweet can help you save you a few dollars for sure.

The feed to the right – DellShares – is for people interested in the firm’s share price. Of course this means investors and analysts.

All tweets and their content focus on issues of relevance to investors, analysts and shareholders.

DellShare provides maybe one tweet or less each week throughout the month as the graph to the upper right shows.  

To the lower left you have another Dell Twitter account. Dell2Dell has about 1 tweet every work day. It is usually quiet on weekends as are the other two Twitter accounts shown above.

So in comparison to Dell, Tyson Foods (see lower right side) has a few more tweets throughout the month. It also supplies its followers with tweets during weekends.

There are other things that make the Tyson Foods Twitterfeed a bit different from those offered by Dell.  The Tyson Foods Twitter account focuses on an issue that is not directly linked to the company itself – namely, fighting hunger.

Twittertweets focus on THE corporate social responsibility issue Tyson Foods has chosen to pursue and be associated with. This is an engaging matter. Helping people not go hungry during an economic crisis and, as importantly, is of interest to many more people than just those looking for the next best bargain available in Tyson Foods stores.

Corporate Twitter accounts – social relationships versus broadcasting
Following the above reasoning, the engagement level with the Tyson Food blog seems quite high. It has quite a few messages starting or containing somewhere an @username. These are replies to tweets followers have sent in.

Accordingly, all other things being equal – corporate Twitter accounts tend to send out fewer @username replies than other accounts. Except for the case of Tyson Foods mentioned above, all Dell Twitter accounts rarely if ever send out replies. So Dell uses its Twitter accounts to provide followers with information about its products or the corporation. Some would label this classical broadcasting - one way communication. Nothing wrong with that since this is what subscribers expected and got. Nevertheless, building social relationships is something different but can be done nicely as Tyson Foods illustrates.

Followers versus Follwing
As illustrated by Dell Twitter accounts, corporate Twitterers tend to follow fewer people than follow them. In some cases this may be extreme (see Dell Norway following 0 – screenshot earlier to the right). Again, Tyson Foods is a bit different in that it follows more people than follow Tyson Foods. Nevertheless, this is more of an exception than the rule with corporate Twitter accounts it seems.

Some Twitter users even state that they choose not to follow those that:

“… Follow way more people than follow them (this seems spammy, or at the least, desperate)…”

There seems to be no fast and simple rule with corporate Twitterers. Some may follow few people (see Dell) and others follow many (e.g., Tyson Foods) but rarely if ever more than follow them.

Many corporate Twitter accounts – not Dell for sure – have automatic follow in place, whereby anybody who follows the brand will be followed back. With a lot of followers comes a lot of cruft. How these companies stay on top of it is hard to say but time-consuming for sure.

Besides the above characteristics of corporate Twitter accounts and challenges, quite a few do a very good job indeed as illustrated above. Nevertheless, each brand needs to find AND define what the purpose is for using Twitter. Only then can it deliver.

Got other reasons why it’s a challenge? Or have solutions, ideas what makes up a good corporate blog? Leave a comment…

And if you care – follow me on Twitter.
======> Addendum 2008-12-17
Self-employed workers already account for nearly a third of the US workforce- up more than 25 percent in the past two years.

This means ever more often the single-practice doctor, lawyer, accountant use their corporate or family name for Twitter. However, tweeting serves work efforts and not private interests. This type of small business/self-employed entrepreneur type of Twitter accounts are on the increase.
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Here’s what I’m suggesting for today. Add your comment to this post. Keeping in the spirit of Twitter, please tell us about your corporate Twitter feed in 140 characters or so.
Please provide people with your corporate Twitter ID so they can follow you. Only corporate microblogging accounts should be added (for definition see above of course). Thanks.

follow us on Twitter.

My.ComMetrics.com, type in your blog’s URL and start tracking your performance – straight dashboard for straight answers.

1st step – sign-up and get the 60 days free-trial

Get the latest about benchmarking tools and new features we offer by signing up for the Twitterfeed MyComMetrics
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We are developing our tool and testing first results
Below we give you a glance at how it is looking

We have been focusing on some of the popularity measures to address benchmarking in the context for blogs, webpages and mini-blogging (e.g., Twitter).

Below is a first screenshot from the dashboard that we offer our Alpha users so far. Well, let us tell you more below:

If you cannot see the above screenshot try – crowdscoring your social media efforts – ComMetrics tool

Naturally, data presented in a table such as the one above have to be added and normalized to arrive at the compositive index. As well, there are a set of compositive indices that you can use to benchmark and rank yourself.

The dashboard enables the user to decide if things are listed in ascending or descending order, if she would like to see raw data or normalized data instead or both.

Naturally, the preference given to which indicators one wants to look at is another option.

Bottom Line

We continue to work on this to make it work even smoother than it does now. As well, we are putting in the visual options that allow users to get a trend analysis. In the latter, comparing one(s) blog(s) or webpage(s) with a set of possible competitors or best practic examples is a feature you can look forward to.

So stay tuned.