Dieses Webinar fue Unternehmensblogger findet am 18. Maerz 2010 statt.

Corporate Blogs sind das Herzstück erfolgreicher Unternehmens-Websites und ein effizientes Mittel im Online-Marketing. Lernen Sie die neuesten Techniken um LeserInnen und Kunden mit dem Weblog zu gewinnen.

Mit Fallbeispielen aus der Praxis ermoeglicht das Webinar Teilnehmern neue Erkenntnisse auf dem Gebiete des Benchmarking. Es zeigt auf, wie man mit Hilfe von strategischen Kennzahlen zur groesseren Effektivitaet des Online Investments kommt.

Bitte registrieren Sie sich gleich hier:

==> kostenloses Webinar: Benchmarking und Erfolg von Corporate-Blogs messbar machen

In diesem Webinar lernen Sie, wie man Blogs konsequent für seine geschäftlichen Ziele einsetzen kann. Nach diesem Webinar wissen Sie, wie man die Anziehungskraft von Blogs zur Neukundengewinnung noch effektiver nutzt. Das spezielle Augenmerk ist dabei auf die Messung des Erfolges von Unternehmens-Blogs gerichtet.

18. Maerz 2010 um 10:30 MEZ (07:30 Rio de Janeiro / 09:30 London / 11:30 Kairo / 12:30 Moskau / 17:30 Singapor). Wir laden Sie herzlich zu unserem Webinar ein, an welchem wir anhand von Fallstudien aufzeigen, wie erfolgreiche Corporate Blogs in Industrie, Food-Branche oder Einzelhandel neue Leser gewinnen und deren Bindung an das Unternehmen foerdern.

Professor Dr. Urs E. Gattiker, Spezialist für Benchmark—Optimierung von und für soziale Medien, zeigt Ihnen, wie Sie die Wertschoepfung für den Corporate Blog steigern koennen und stellt Ihnen eine Vielfalt an sehr effektiven Techniken vor.

Ob ein Unternehmen gross oder klein ist, ob es aus der Industrie- oder der Dienstleistungsbranche kommt kann Ihnen dieses Webinar die effektivsten Straegien fuer Blogging und Marketing mit Hilfe sozialer Medien aufzeigen. Es wird Ihnen dabei helfen, eine Anzahl neuer Strategien besseren Nutzung von sozialen Medien im Unternehmen umzusetzen.
Wenn ueber Facebook, Twitter und Corporate-Blogs die richtigen Daten gewonnen werden, koennen sie effektiver genutzt werden. Dieses Webinar zeigt die neuesten Trends und wie sie eingesetzt werden koennen.

Aus dem Webinarinhalt:
- Benchmarking und Erfolg von Corporate-Blogs messbar machen
- Lernen aus Fehlern anderer
- Einsetzung von ‘push’ und ‘pull’Marketing mit dem Weblog
- Messung der 5 wichtigsten Kennzahlen zur besseren Leistung des Firmen-Blogs
- Fallstudien von Weblogs analysieren unter anderem auch solche welche im FT ComMetrics Blog Index aufgefuehrt sind
- Verstaendnis foerdern für soziale Medien
- Nutzung von Corporate-Blogs als effektive und wichtige Instrumente der Unternehmenskommunikation
- Vermeidung der klassischen Fehler im Weblog Benchmarking

Referent:
Urs E. Gattiker, Ph.D., Ph.D., ist ein Enthusiast der sozialen Medien, erfolgreicher Buchautor und Blogger. Er ist der Gründer und Chief Executive Officer von CyTRAP Labs GmbH. CyTRAP Labs bietet seinen Kunden Dienstleistungen auf dem Gebiete ‘Corporate Governance’ und  social media an. Die Abteilung ComMetrics spezialisiert sich auf Analyse und Messung des Erfolges von sozialen Medien (e.g., Entwicklung des FT ComMetrics Blog Index – – der Industriestandard zum Ranking von  Corporate Weblogs der FT Global 500 und Fortune 500 Unternehmen).

Um an diesem kostenlosen Webinar teilnehmen zu koennen muessen Sie sich bitte hier registrieren (eMail Adresse genuegt):
==>  Jetzt Teilnahmeplatz sichern – Corporate-Blogs: Effektives Benchmarking 11. Maerz, 10:30 Uhr MEZ

Download this document: http://commetrics.com/download/20/

Ihr Vorteil
Sie erhalten einen praxisrelevanten Leitfaden aus der ComMetrics eBook Serie, um Benchmarking von Weblogs sofort und erfolgreich in Ihrem Unternehmen einzusetzen.

Ihr Bonus
Freien Zugang zum My.ComMetrics.com Benchmarking Tool – Messen und Tracking der Performance zur Leistungssteigerung von Firmenblogs.

Um sich für dieses Webinar zu registrieren, besuchen Sie die unten angegebene Seite – tragen Sie eine eMail Adresse ein, um somit den Zugangscode zu erhalten

Bitte registrieren Sie sich jetzt da die Teilnehmerzahl limitiert ist (eMail Adresse genuegt)

Auf Englisch gibt es das Webinar hier: FREE webinar: Know which analytics to measure and which to ignore

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Recently a gung ho client wanted to benchmark his social media efforts right away, but there were some crucial questions we posed that he needed to address before embarking on a benchmarking exercise. Below we share the first set with you.

1. Size of firm really does matter
If you run a micro-business you have to focus your limited resources on a few activities that will make a difference to your bottom line.

We advised our client that posting to the corporate blog once every two weeks might work in terms of time required and costs. Unfortunately, having two staff members monitor the Twitter account and respond to customer inquiries seven days a week may be too much to ask.

The client took our hint and decided to save costs by focusing on the corporate blog for the first year, and not putting too much effort into the Twitter account for now.

2. B2B vs. B2C – Different social media marketing channels…right?
Cadbury’s 2007 Gorilla marketing campaign was a YouTube hit, in spite of breaking most golden rules for effective chocolate advertising. For starters, there were no images of people eating or making chocolate in the ads. Instead, a gorilla was seen hanging on a drum.

The above example and many others focus on B2C (Business to Consumer) cases by global brands. But selling toothpaste (e.g., Crest) for a global brand (P&G) requires different skills than selling printing or graphic design services to a professional clientele, such as media buyers from large advertising firms. Plus, the social media challenge is different for a company with a staff of five than for ABB, GE or inContact.

In short, getting a consumer to purchase chocolate is quite different than an industrial buyer trying to find a chocolate supplier or even computer software for an airline catering firm.

Being in B2B, our client understood that 1,000 readers might be all she needed, as long as they included some of her most important clients. As well, Digg or StumbleUpon traffic would be of limited value, since it was unlikely to bring industrial buyers to her company’s blog.

3. Social media means quick success – or not
We all know that prosciutto ham and great wines take time to ripen and develop their full-bodied flavor before going to market. Similarly, some of the most innovative products took years until they became a success, such as:

- the Qwerty keyboard: known for the first six letters from left to right on the English keyboard, it was created in 1868 by newspaper editor Christopher Sholes. He called it “Type Writer” and it is still used today, even on computers.
- Erno Rubik invented the Rubik’s Cube in 1974. He applied for his Hungarian patent in January 1975, got approval in early 1977 and the first Cubes appeared at the end of 1977. These days Rubik’s Cube is widely considered to be one of the world’s best selling toys (see image at right).

While we all know about cases of companies that did great within a relatively short time such as Google, Facebook and FriendFeed there are many more that are still working hard to achieve success.

As a wine connoisseur, our client understood the concept of aging something to perfection and agreed to give her blog venture at least twelve months. Most importantly, she committed herself to creating one blog post every month to provide value for her clients, her main target audience.

Take-aways
The above post would suggest the following:

Social media is not scalable: Focusing on a corporate blog should be the core activity of any social media strategy to begin with – here you can build a responsive audience over large distances for building your firm’s social network. Thereafter you may have the know-how and resources required to join and succeed with other social media channels, such as Facebook or Twitter, Naijapulse or Identi.ca.
Building success takes time – better start today: Finding your voice and generating feedback or conversation does not happen in three months, so perseverance and quality content are key.
B2B is a different ballgame than B2C : Things that might work for B2C global brands such as Starbucks may fail miserably for a mid-size firm in the B2B domain.

P.S. – To help you devise the right strategy that will help you get a bigger return on your blogging efforts, we prepared a list of 20 lessons one should follow, or the 20 mistakes you definitely do not want to make with your corporate blog:

1) Lessons 1 – 4: Starting your blogging off on the right foot
2) Lessons 5 – 7: Setting the stage – ready – go
3) Lessons 8 – 11: Whatever domain, home you choose – beware
4) Lessons 12 – 13: Getting the basic SEO issues right
5) Lessons 14 – 17: Authenticity and quality are key
6) Lessons 18 – 20: Improving blogging effectiveness

What is your take? What needs to be done differently when using social media in a B2B context? Please share; we love to dialogue more in the comments.

By the way: HowTo.ComMetrics.com provides the straightforward answers you need to use your social media tools more effectively, while saving time and improving your social media tracking and brand monitoring.

Why not register yourself right now – it’s FREE!

Article source: 3 golden rules for social media marketing

ComMetrics, a division of CyTRAP Labs GmbH, focuses on competitive benchmarking and social media analytics (e.g., developing the FT ComMetrics Blog Index – the industry standard for ranking corporate blogs of FT Global 500 and Fortune 500 companies).

Through My.ComMetrics.com, ComMetrics offers its clients the use of web-based software for social media monitoring, including Key Performance Indicators (KPIs).

Key Performance Indicators (KPIs) are valuable in enabling teams and companies to quickly evaluate the progress made against measurable goals, such as the ComMetrics Footprint. Effective KPIs for social media monitoring and tracking are:

specific, measurable, achievable, result-oriented & relevant, as well as time-sensitive.

By using My.ComMetrics.com you can easily visualize answers to your KPIs for social media tracking and analytics:

What social media measurements and metrics am I ahead or behind on?
How far ahead or behind am I in reaching the competitive benchmarks?
How do my competitors perform against these KPIs?

Actionable metrics help with data collection through My.ComMetrics.com to answer these questions and, most importantly, take necessary actions while tracking improvement.

Without key performance indicators, such as a 110 percent increase in your ComMetrics Footprint or other distinct objectives, your social media optimization will not reach its full potential.

HowTo.ComMetrics.com provides straightforward answers you need to use our tools more effectively, while saving time and improving your social media tracking and brand monitoring.

Why not register yourself right now – it’s FREE!