FT ComMetrics Blog Index released: KISS the blog-bride

by Urs E. Gattiker on 2009/05/12 · 7 comments 15,733 views

in FTCBI,sensible metrics

According to Ralph Waldo Emerson’s wisdom, “Build a better mousetrap and the world will make a beaten path to your door.

A good and insightful saying, to be sure, and the modern equivalent would have to be convincing the boss or a sceptic of the value of social media or blogging.

While blogging may be an effective way to reach many of the company’s customers and suppliers, and reduce customer calls if the help or FAQ section delivers, that may not be enough to convince a boss who neither reads nor writes a blog.

Hence, one needs to demonstrate that current and potential clients are making use of these technologies. Finding competitors or industry leaders that blog will also help convince a budget committee to assign a project manager and get started.

The  2009 FT ComMetrics Blog Index rankings can help you build a case for using social media in your organization (see the statistics at a glance at FTindex results). It illustrates how the largest companies are doing in comparison to their competitors and other large companies around the globe. It provides a tool for tracking success through hard numbers: how big is your company’s social media footprint? In particular, how does it stack up against your competitors’ ComMetrics Footprint and so forth.

Accordingly, deriving value from non revenue-generating activities means demonstrating the sometimes hidden values of blogging and social media activities. This is what the FTindex results can help you with. Findings indicate how blogs are being used to improve consumer relations, recruiting efforts and handling a takeover without ruffling too many feathers.

You can also get a complete report with the results as a free download (just register, and voilà):

Additional posts and download of additional materials provided as PDF files:


Financial Times Find out more about the  FT ComMetrics Blog Index and the FTindex results using these links: Leaders by metric, What is top class, Methodology, Good and best practice, Lessons learned, Trends to watch, Your own index report, Free download: PDF report.

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