From the category archives:

FTCBI

Increasing blogging effectiveness: Step 3

by Urs E. Gattiker on 2009/07/08 · Comments 1,386 views

Increasing blogging effectiveness: Step 1

by Urs E. Gattiker on 2009/06/03 · Comments 2,581 views

FT ComMetrics Blog Index released: KISS the blog-bride

by Urs E. Gattiker on 2009/05/12 · Comments 1,480 views

FT ComMetrics Blog Index: How we found you

by Urs E. Gattiker on 2009/03/12 · Comments 1,374 views

Financial Times and ComMetrics – benchmarking your CEO’s blog

by Urs E. Gattiker on 2008/07/12 1,053 views

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Why benchmark

Improve your company's performance with a quality benchmarking program...there is simply no substitute for ComMetrics.
Our tools help you blog more effectively.
FT ComMetrics Blog Index

Regularly benchmark your organization’s blog(s) with the best in your area of focus.
What they think

Find out how others benefit from ComMetrics tools and services.
Frequently Asked Questions
- ▶1 – Who and what we are
  - Our PROMISE
  - SMART metrics
  - ▶KISS principle
    - ▶Visualizing metrics
      - ▶Work visually
        
        Context
        
        Last update
        
        Time periods
      - ▶Dashboard
        
        ComMetrics footprint
    - Web-based software
- ▶2 – Start in 5 minutes
- ▶3 – Pricing
  - Membership pays
- ▶4 – Case studies
  - Financial Times
- ▶5 – FT ComMetrics Blog Index
- ▶6 – ComMetrics Blog Impact
- ▶7 – What is tracked
  - ▶Basic info
  - ▶Demographics
    - Age
    - Gender
    - Writer(s)
  - ▶Organizational info
  - ▶Target market(s)
    - Content focus
    - Target audience
  - ▶Numbers explained
    - MoM, QoQ and YoY comparisons
- ▶8 – Trends
  - ▶FTCBI: Trending is key
    - ▶2009
      - ▶ComMetrics Footprint
        
        Google PageRank
        
        Technorati Authority
        
        Technorati Ranking
        
        Yahoo! InLinks – Backlinks
        
        Google Blog Search
- ▶9 – Getting top spot
  - ▶FTCBI: Top of the heap
    - ▶2010
      - ▶ComMetrics Footprint
        
        Google PageRank
        
        Technorati Authority
        
        Technorati Ranking
        
        Google Blog Search
- ▶10 – My tools
- 11 – Videos
- ▶12 – Methodology
  - ▶Composite indicators
  - ▶ComMetrics rankings
    - Method behind the numbers
    - ▶Adding your blog
      - Organizational blog
      - Joining the conversation
- ▶13 – User forum
- ▶14 – New stuff
- ▶15 – Errors
- ▶16 – Terms and privacy
  - ▶ComMetrics online shop
  - Privacy policy
- ▶17 – Contact us
  - Media
  - FAQs
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