The importance of competitive benchmarking

by Urs E. Gattiker on 2009/09/02 · 11 comments 5,200 views

ComMetrics, a division of CyTRAP Labs GmbH, focuses on competitive benchmarking and social media analytics (e.g., developing the FT ComMetrics Blog Index – the industry standard for ranking corporate blogs of FT Global 500 and Fortune 500 companies).

Through My.ComMetrics.comComMetrics offers its clients the use of web-based software for social media monitoring, including Key Performance Indicators (KPIs).

Key Performance Indicators (KPIs) are valuable in enabling teams and companies to quickly evaluate the progress made against measurable goals, such as the ComMetrics Footprint. Effective KPIs for social media monitoring and tracking are:

    specific, measurable, achievable, result-oriented & relevant, as well as time-sensitive.

By using My.ComMetrics.com you can easily visualize answers to your KPIs for social media tracking and analytics:

    What social media measurements and metrics am I ahead or behind on?
    How far ahead or behind am I in reaching the competitive benchmarks?
    How do my competitors perform against these KPIs?

Actionable metrics help with data collection through My.ComMetrics.com to answer these questions and, most importantly, take necessary actions while tracking improvement.

Without key performance indicators, such as a 110 percent increase in your ComMetrics Footprint or other distinct objectives, your social media optimization will not reach its full potential.

HowTo.ComMetrics.com provides straightforward answers you need to use our tools more effectively, while saving time and improving your social media tracking and brand monitoring.

Why not register yourself right now – it’s FREE!

  • http://twitter.com/commetrics/status/3723967411 Urs E. Gattiker

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  • http://twitter.com/wefdavos/status/3724004650 World Economic Forum

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  • http://twitter.com/mycommetrics/status/3724008250 MyComMetrics

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  • Urs E. Gattiker

    VERY USEFUL: The importance of competitive benchmarking http://bit.ly/17eSZa #tips2follow

  • http://twitter.com/commetrics/status/3885331533 Urs E. Gattiker

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  • http://commetrics.com/articles/implement-5-tips/ KPI experts’ top 5 secrets – social media analytics, social media tracking, social media measurement, best practice, benchmark, KPI, ROI, baseline measurement, social media activities – ComMetrics: social media monitoring => best practice

    [...] Benchmarking requires setting objectives and measuring performance to see if one has surpassed it. [...]

  • http://commetrics.com/articles/best-seo-plugin/ Top 5 SEO secrets to WordPress – WordPress SEO secrets, wpSEO plugin, best metrics, social media analytics, best practice, KPI, benchmark – ComMetrics: social media monitoring => best practice

    [...] next level. We explain our results and some other tricks we used on the way to improving our SEO benchmarks for this [...]

  • http://commetrics.com/articles/microblogging-is-unprofitable/ Mashable and TIME’s Twitter failure – benchmark, social media analytics, social media measurement, corporate Twitter, Oswald Grübel, Josef Ackermann, listening strategy – ComMetrics: social media monitoring => best practice

    [...] course, benchmarking and comparing your corporate blog’s performance to successful competitors is [...].

  • http://www.neurosoftware.ro/programming-blog/blogposter/web-resources/seo-secrets-to-wordpress/ SEO secrets to WordPress – Programming Blog

    [...] next level. We explain our results and some other tricks we used on the way to improving our SEO benchmarks for this [...]

  • http://twitter.com/netview_impact/status/8505000172 John Fowler

    The importance of competitive benchmarking http://bit.ly/17eSZa

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