Mashable versus Time: Does BlogRank matter?

by Urs E. Gattiker on 2013/03/20 · 1 comment 5,585 views

in competitive benchmarking,improving the trend

How good is your corporate blog?
What makes you read a story?
Should you worry about Social Sharing and does Time magazine have a chance against Mashable or the Huffington Post?
Keywords: benchmark, engagement, resonance, quality content, SEO, ranking, rating, who is #1.

CLICK - Why Time and Mashable get it wrong.When you think of fashion, do you think of blogs? You should. When you think of Google or Swatch, Starbucks or Lady Gaga, do you think of social media or quality content? You should.

Matt Cutts of Google has repeatedly said that quality content is key to Google rankings. Since 2011, Bing’s Duane Forrester reminded marketers that “all SEO ranking signals revolve around content of some kind.”

High-quality, search-friendly content allows businesses to populate their sites with keywords and valuable information for visitors (by the way, both things are important to improve your search rankings).

By the way, sign up for our newsletter – it is FREE! Get infrequent updates about changes and new features of our software first.

Why do we care?

Like everybody else, both Mashable and the Huffington Post have to assess which of their stories spread the furthest across the web and which ones do less well.

Moreover, a company such as Time wants to ensure its content reaches a wide audience in the hope of gaining the advertising revenue it needs through its online content.

For this reason we have further improved our CyTRAP BlogRank and the measures used to assess whether a blog and its content achieve the key performance indicators (KPIs) and target audience they need to.

Of course, you and everybody else want to improve reader engagement and your blog’s resonance, for which purpose we prepared a presentation. You can view the slides here – CLICK ON THE LINKS to get more data and enjoy a test drive:

A short note on methodology

There are two primary goals to our methodology. First, we considered no single category to be more important than any other. Second, the final rankings needed to reflect excellence across the full breadth of our measures, rather than reward an exceptionally high focus on, for example, trackbacks. Thus, all five main categories were weighted equally when calculating the final score.

You want to know more about how and a passion for fashion rankings can help you? Just watch this three-minute video and you can start improving your content’s SEO impact right away.

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By the way, in order to ensure that each measurement contributed equally to a blog’s score within any given category, we standardized each data set so that each had a mean of zero and a standard deviation of one. Additionally, these scores were then re-scaled to provide us with a ranking between 0 and 100.

Thanks to rounding, some blogs may end up with the same or a very similar score. We have ranked them according to their pre-rounding results. Get more information about the CyTRAP BlogRank.

Additional resources

Fashion blogs: Is trust possible?
CyTRAP BlogRank Factsheet
Have any rankings to be proud of?

Get Find more information – tips, tricks, templates – to use from the CyTRAP BlogRank crew on SEO, Benchmarking, KPIs, ROI and rankings (just click the URL to get some very interesting results).

Source: Mashable versus Time: Does BlogRank matter?

How do you benchmark to secure your budget? Leave a comment below.

Urs E. Gattiker, Ph.D. - CyTRAP Labs - ComMetrics.

The author: This post was written by social media marketing and strategy expert Urs E. Gattiker, who also writes about issues that connect social media with compliance, and thrives on the challenge of measuring how it all affects your bottom line.

His latest book, Social Media Audit: Measure for Impact, was recently published by Springer Science Publishers.

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