Webinar: Wie messen Sie den Erfolg – 5 wichtige Schritte für Weblogs

by Urs E. Gattiker on 2010/03/02 · View Comments 1,188 views

Dieses Webinar fue Unternehmensblogger findet am 18. Maerz 2010 statt.

Corporate Blogs sind das Herzstück erfolgreicher Unternehmens-Websites und ein effizientes Mittel im Online-Marketing. Lernen Sie die neuesten Techniken um LeserInnen und Kunden mit dem Weblog zu gewinnen.

Mit Fallbeispielen aus der Praxis ermoeglicht das Webinar Teilnehmern neue Erkenntnisse auf dem Gebiete des Benchmarking. Es zeigt auf, wie man mit Hilfe von strategischen Kennzahlen zur groesseren Effektivitaet des Online Investments kommt.

Bitte registrieren Sie sich gleich hier:

==> kostenloses Webinar: Benchmarking und Erfolg von Corporate-Blogs messbar machen

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Free webinar: Benchmarking with the right metrics

by Urs E. Gattiker on 2010/02/09 · View Comments 3,422 views

A free webinar for corporate bloggers on March 11, 2010.

Learn the newest techniques to attract and engage your readers, customers and leads. Get ideas, see examples and gain valuable insights on how social media benchmarking and actionable metrics can deliver highly qualified leads to your sales department.

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ComMetrics Footprint: Technorati nixes blog rankings

by Urs E. Gattiker on 2009/11/17 · View Comments 1,453 views

Late on October 14, blogging directory and rankings site Technorati discontinued its Technorati Rankings and related data. ComMetrics used Technorati Ranking as part of its ComMetrics Footprint calculations.

Due to Technorati’s decision, we had to remove this measure from our ComMetrics Footprint.

Technorati Authority still exists, but now focuses much more on data from the last 30 days. The given Authority rank is somewhere between 1 – 1,000.

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3 golden rules for social media marketing

by Urs E. Gattiker on 2009/10/14 · View Comments 4,319 views

image - ComMetrics Blog Footprint

Recently a gung ho client wanted to benchmark his social media efforts right away, but there were some crucial questions we posed that he needed to address before embarking on a benchmarking exercise. Below we share the first set with you. [click to continue…]

The importance of competitive benchmarking

by Urs E. Gattiker on 2009/09/02 · View Comments 2,824 views

ComMetrics, a division of CyTRAP Labs GmbH, focuses on competitive benchmarking and social media analytics (e.g., developing the FT ComMetrics Blog Index – the industry standard for ranking corporate blogs of FT Global 500 and Fortune 500 companies).

Through My.ComMetrics.com, ComMetrics offers its clients the use of web-based software for social media monitoring, including Key Performance Indicators (KPIs). [click to continue…]