Recently a gung ho client wanted to benchmark his social media efforts right away, but there were some crucial questions we posed that he needed to address before embarking on a benchmarking exercise. Below we share the first set with you. [click to continue…]
ComMetrics, a division of CyTRAP Labs GmbH, focuses on competitive benchmarking and social media analytics (e.g., developing the FT ComMetrics Blog Index – the industry standard for ranking corporate blogs of FT Global 500 and Fortune 500 companies).
Through My.ComMetrics.com, ComMetrics offers its clients the use of web-based software for social media monitoring, including Key Performance Indicators (KPIs). [click to continue…]
Previously in this series we published:
1) Lessons 1 – 4: Starting your blogging off on the right foot (2009-06-03)
2) Lessons 5 – 7: Setting the stage – ready – go (2009-06-03)
3) Lessons 8 – 11: Whatever domain, home you choose – beware (2009-07-08)
4) Lessons 12 – 13: Getting the basic SEO issues right (2009-07-08)
Today we release the last two installments of these tips and lessons. The sixth, and last, post can be read here:
6) Lessons 18 – 20: Improving blogging effectiveness
In this fifth post, the focus is on commitment, authenticity and managing cultural differences carefully. [click to continue…]
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